As an SEO I consider myself a problem solver. Pages not indexed? What’s stopping Google from crawling/indexing them? Pages indexed but not ranking? What’s the state of the on-page optimization and or link profile? Massive organic search traffic drop? Which pages and sources are being impacted most? You’ll notice a common theme here, a goal (indexing/ranking/traffic) has […]
When people talk about freelancing they immediately think of two things: The freedom of not having a boss. The Scrooge McDuck vault of cash that all freelancers have. The first point re: the boss is mostly true although when it comes down to it, all you’re really doing is switching from having 1-2 bosses to however many […]
April 2020 Picture this: it was a normal day of work. I was a Director at a large, global marketing agency based in Minneapolis overseeing the SEO Team. COVID-19 had struck and like many companies during this time, the company was losing revenue left and right. I wasn’t too concerned as SEO is a very […]
I’ve been writing the #SEOForLunch newsletter for over four years. It’s been a passion project of mine that until last year I simply let grow organically. Let’s be honest, top-notch content helps you retain your subscriber base, but you want your list of subscribers to grow to justify the effort and time going into generating the content. […]
Most of you are reading this post from your own home very likely working in some sort of remote capability. This is just one side effect of the recent COVID-19 pandemic. In a time where schools are locked down, sporting events are canceled, and many restaurants are limited to take out, you might think the […]
Let’s start this post by acknowledging the obvious. In a perfect world, all websites owned by an entity would be consolidated into a single domain. However, in the real world, this simply isn’t feasible. Whether it be different brands or a completely different audience, many SEOs are challenged with accomplishing organic growth across multiple web […]
Google officially announced site speed as a mobile ranking factor as of January of 2018. While site speed has always been a key component to a good user experience, it wasn’t until this official rollout that many site owners took site speed seriously. I too was guilty of holding my clients to a high standard while my […]