What It Cost Me in 2021 To Freelance Full-Time

  • Nick LeRoy
  • January 5, 2022
  • May 26, 2024

Some freelancers throw around posts about being FIRED to making 165,036.20 in 8 months. These posts might be exciting (it’s my top post by far) but what about expenses and what does overall profitability look like? This post will give you an inside look at my total operating expenses for last year (2021). My experience to […]

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Freelancers: Agencies are NOT your enemy and here’s why

  • Nick LeRoy
  • December 15, 2021
  • May 26, 2024

In a perfect world, freelancers cherry-pick the perfect clients that are flexible on deliverables, are easy to work with, and pay top rates for our services. Unfortunately, this is not a reality for most freelancers. Most companies are in a position to make one type of hire. This may build an in-house team, hire an […]

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The Illusion of The 9-5 Job Security

  • Nick LeRoy
  • December 2, 2021
  • May 26, 2024

Last month, it was announced that Zillow planned to lay off 25% of its workforce. This decision was made as the company shut down its house flipping strategy. Zillow has hundreds of millions of dollars invested in residential real estate that is now expected to be sold at a loss. This failed business decision will cost ~2000 […]

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The True Cost Of Leaving Your 9-5 To Freelance Full-time

  • Nick LeRoy
  • November 4, 2021
  • May 26, 2024

Confession Time In my recent freelancing goals post, I talked about replacing your salary with a simple math equation. Take your annual salary and divide it by 2080 hours (40 hours X 52 weeks). As a freelancer, any rate you can charge above this number results in more money or time (hours) you can use as […]

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Health Insurance 101 For SEO Freelancers

  • Nick LeRoy
  • October 11, 2021
  • May 26, 2024

I pay $1,433.19 each month for my family of five’s health and dental insurance. That’s $17,198.28 per year in just premiums. Ouch. This doesn’t even include out-of-pocket costs such as a deductible, which for me is an additional $6,000.00. Double-Ouch.   The US Health System Is A Broken System Sixty-two percent of bankruptcies were caused by medical […]

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The Importance Of Establishing Your Goals As A Freelancer

  • Nick LeRoy
  • September 27, 2021
  • May 26, 2024

As an SEO I consider myself a problem solver. Pages not indexed? What’s stopping Google from crawling/indexing them? Pages indexed but not ranking? What’s the state of the on-page optimization and or link profile? Massive organic search traffic drop? Which pages and sources are being impacted most? You’ll notice a common theme here, a goal (indexing/ranking/traffic) has […]

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How Much Should an SEO Freelancer Expect To Make?

  • Nick LeRoy
  • September 1, 2021
  • May 26, 2024

When people talk about freelancing they immediately think of two things: The freedom of not having a boss. The Scrooge McDuck vault of cash that all freelancers have. The first point re: the boss is mostly true although when it comes down to it, all you’re really doing is switching from having 1-2 bosses to however many […]

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FIRED To $165,036.20 in 8 Months. My Freelancing Story

  • Nick LeRoy
  • August 16, 2021
  • May 26, 2024

April 2020 Picture this: it was a normal day of work. I was a Director at a large, global marketing agency based in Minneapolis overseeing the SEO Team. COVID-19 had struck and like many companies during this time, the company was losing revenue left and right. I wasn’t too concerned as SEO is a very […]

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3 Unique Ways To Increase Your Newsletter Audience

  • Nick LeRoy
  • March 27, 2021
  • April 22, 2022

I’ve been writing the #SEOForLunch newsletter for over four years. It’s been a passion project of mine that until last year I simply let grow organically. Let’s be honest, top-notch content helps you retain your subscriber base, but you want your list of subscribers to grow to justify the effort and time going into generating the content. […]

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Early Take: How COVID-19 Is Impacting Website Performance

  • Nick LeRoy
  • March 17, 2020
  • April 22, 2022

Most of you are reading this post from your own home very likely working in some sort of remote capability. This is just one side effect of the recent COVID-19 pandemic. In a time where schools are locked down, sporting events are canceled, and many restaurants are limited to take out, you might think the […]

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