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Land Promotions, Earn More💰 , and Drive SEO Results Get consulting tips like this in my weekly newsletter The start of a new year always gets me thinking about opportunities and challenges. And let’s face it, 2025 isn’t going to be easy for everyone. Economic uncertainty means job cuts and more competition, especially in SEO/digital […]

Land Promotions, Earn More, and Drive SEO Results Get consulting tips like this in my weekly newsletter The holidays are for family, fun, and maybe a little relaxation, not for your clients or boss looking over your shoulder 24/7. Here’s how to stay reliable while keeping your holidays stress-free:​ ​ ​❄️ Be Available, But Not […]

Land Promotions, Earn More, and Drive SEO Results Get consulting tips like this in my weekly newsletter   As someone who’s been laid off right before the holidays, I know firsthand how challenging that can be. For people managers, advocating for your team is part of the job—even when tough decisions need to be made. […]

Land Promotions, Earn More, and Drive SEO Results Get consulting tips like this in my weekly newsletter   hen presenting SEO data, don’t use it to back up a story you’ve already decided to tell. Instead, let the data build the story. It’s tempting to cherry-pick numbers that fit the narrative you want to sell […]

Land Promotions, Earn More, and Drive SEO Results Get consulting tips like this in my weekly newsletter   When pitching or selling SEO services, don’t make the mistake of offering a single price point—especially when you don’t know the prospective client’s exact budget. In my experience, the most effective approach is to present three distinct […]

Land Promotions, Earn More, and Drive SEO Results Get consulting tips like this in my weekly newsletter   I learned this tip the hard way. 🙃 Be friendly, but don’t blur the lines with your co-workers and clients. 👇 Building relationships with co-workers and clients is crucial for success, but there’s a fine line between […]

Land Promotions, Earn More, and Drive SEO Results Get consulting tips like this in my weekly newsletter   Don’t care about someone’s career more than they do. 🫢 Chelsea Nodine‘s insightful BrightonSEO presentation inspired this week’s SEO consulting tip. When I had direct reports, I went all out teaching them every finite detail of SEO […]

Land Promotions, Earn More, and Drive SEO Results Get consulting tips like this in my weekly newsletter   As SEOs, it’s easy to get wrapped up in metrics we care about: keyword rankings, organic traffic, CTR—you name it. But for clients and executives? These metrics don’t always hit on what leadership cares about most: the […]

Land Promotions, Earn More, and Drive SEO Results Get consulting tips like this in my weekly newsletter   If you’re consulting—or leading a team—feedback isn’t about avoiding discomfort; it’s about giving people a clear vision of what needs to improve and how to get there. Here’s how to make your feedback meaningful: ​ ​✔️ Be […]

Land Promotions, Earn More, and Drive SEO Results Get consulting tips like this in my weekly newsletter   As SEOs, we often aim to make strong, persuasive arguments. But here’s the catch: superlative language, while impactful, carries risks. Let me share a real-life example 👇 Superlative Language – A Double-Edged Sword I was in a […]