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Land Promotions, Earn More, and Drive SEO Results Get consulting tips like this in my weekly newsletter   As SEOs, it’s easy to get wrapped up in metrics we care about: keyword rankings, organic traffic, CTR—you name it. But for clients and executives? These metrics don’t always hit on what leadership cares about most: the […]

Land Promotions, Earn More, and Drive SEO Results Get consulting tips like this in my weekly newsletter   If you’re consulting—or leading a team—feedback isn’t about avoiding discomfort; it’s about giving people a clear vision of what needs to improve and how to get there. Here’s how to make your feedback meaningful: ​ ​✔️ Be […]

Land Promotions, Earn More, and Drive SEO Results Get consulting tips like this in my weekly newsletter   As SEOs, we often aim to make strong, persuasive arguments. But here’s the catch: superlative language, while impactful, carries risks. Let me share a real-life example 👇 Superlative Language – A Double-Edged Sword I was in a […]

Land Promotions, Earn More, and Drive SEO Results Get consulting tips like this in my weekly newsletter   Raise your 🖐 if you’ve ever had to rely on a difficult stakeholder to move your campaign or strategy forward. I know I sure have. Instead of letting frustration take over, I turned it into a challenge. […]

Land Promotions, Earn More, and Drive SEO Results Get consulting tips like this in my weekly newsletter Rankings, bounce rate, and impressions are vanity metrics that often distract from what truly matters in SEO: generating revenue. While these data points can offer insight into site performance, they rarely reflect the bottom line decision-makers care about […]

Land Promotions, Earn More, and Drive SEO Results Get consulting tips like this in my weekly newsletter In consulting, it’s not just about the results you deliver—it’s about the relationships you build. 🧑‍🤝‍🧑 It sounds simple, but so many consultants overlook this crucial point. Think about it: when was the last time you chose to […]

Land Promotions, Earn More, and Drive SEO Results Get consulting tips like this in my weekly newsletter   I’ve been vocal about this before: if you’re using jargon like “canonical tags,” “robots.txt,” or “crawl budget” to explain SEO to the C-suite, you’ve already lost the battle. ​ Today’s tip is to use real-world analogies to […]

Land Promotions, Earn More, and Drive SEO Results Get consulting tips like this in my weekly newsletter   🔍 Transparency is key in SEO, especially when results take time. As a consultant, your role is not just to deliver results, but to ensure your client or leadership team understands the journey. ​ 📢 This week’s tip: Overcommunicate your […]

Land Promotions, Earn More, and Drive SEO Results Get consulting tips like this in my weekly newsletter When leadership can’t see the tangible impact of SEO, they won’t invest—leaving opportunities (and revenue) on the table. ​ 📊 Today’s consulting tip is about learning to be OK with providing ranges. ​ Using the high/low method with […]