What Motivates A User To ReTweet or Share Content?
Posted on May 15th, 2011. Written by Nick LeRoy.
Every site or blog owner hopes that the time and energy they put into their content offers great value to their visitors. One of the largest compliments a visitor can offer the author is sharing their content within their own network. Whether it be retweeting, “liking”, linking or simply sharing by word of mouth the value of a “share” is huge. Let’s cover the process of how sharing content typically happens.
Was The Content Brought To The Users Attention?
The biggest issue authors have is site exposure. Unfortunately, it doesn’t matter how good the content is if nobody is reading it. So the key to getting someone to share content is to continue to gain exposure. A good way to gain extra “eyes” is to contribute blog posts to a topically related blog that already has an established audience. Make sure to include a link back to a related content piece within your guest post but also in your author bio if one is available to you. Remember that without readers, your content stands no chance of being shared.
Did The Visitor Read The Entire Content Piece?
Simply put – does your audience find value in your content? If your readers can’t finish your blog post then they surely won’t share it with anyone. It’s important that you continue to put the best content forward each and every time you hit the “publish” button. Think about each blog post as an audition for both new and existing readers.
Does The Visitor Know Or Follow The Author?
What’s one of the easiest ways to guarantee content RT or shares? Build a relationship with your followers! If the readers feel like they are connected with you, they may feel compelled to routinely share your content with their network of people. Now as you can guess, I was kidding by stating this was “easy” but once you have a large following the re-tweets and shares come routinely. Always offer top content that offers value to your readers. and continue to build relationships with your audience. One suggestion is to reply to all the comments on your blog posts. It gives a personal touch to your blog and may motivate the reader to return as well as the possibility to share your content.
Is There An Incentive To RT or Share?
Sometimes you simply have to give your readers an incentive to share your content. It can be by simply messing with their emotions, offering a discount, or even running a contest. This can be a great way to increase the amount of shares and the amount of new eyes that get directed towards your website.
What Motivates YOU To Retweet or Share Content?
I have listed several elements above to what I believe contributes to peoples decision to re-tweet or share people’s content. Do you believe I missed something or have an opinion that you would like to share? Please feel free to comment below, I would love to hear what motivates you to share content.