Land Promotions, Earn More, and Drive SEO Results

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hen presenting SEO data, don’t use it to back up a story you’ve already decided to tell. Instead, let the data build the story.

It’s tempting to cherry-pick numbers that fit the narrative you want to sell to leadership—“Look how great this campaign is performing!” But here’s the thing: savvy stakeholders can spot a manufactured story from a mile away. When they do, it shakes their trust 🤔 : “Should I be questioning everything Nick says?”

The best SEOs embrace tough conversations. They dig into the data, even when it doesn’t tell the story they wish it did. Why? Because using the data honestly builds trust, credibility, and ultimately drives lasting results.

A strong narrative doesn’t force the data to fit—it flows naturally from what the data actually says.

 

Nick’s been an SEO consultant for 15+ years, working with brands such as Saatva, Keurig, Apartments.com, and Sun Country. Subscribe to the #SEOForLunch newsletter to get his weekly consulting tips sent directly to your inbox.