Land Promotions, Earn More, and Drive SEO Results

Get consulting tips like this in my weekly newsletter

 

As SEOs, we often aim to make strong, persuasive arguments. But here’s the catch: superlative language, while impactful, carries risks. Let me share a real-life example 👇

Superlative Language – A Double-Edged Sword

I was in a 1:1 meeting with an agency executive. He asked for updates on a few of my accounts, and while discussing one client, I confidently said, “This strategy is going to absolutely crush it.”

His response? “So we’ll double our projections?”

Me: “Uh… that’s not exactly what I meant.”

He kindly reminded me that while enthusiasm and confidence are great, it’s important to be mindful of language that can be interpreted in different ways.

 

Nick’s been an SEO consultant for 15+ years, working with brands such as Saatva, Keurig, Apartments.com, and Sun Country. Subscribe to the #SEOForLunch newsletter to get his weekly consulting tips sent directly to your inbox.