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If you’re consulting—or leading a team—feedback isn’t about avoiding discomfort; it’s about giving people a clear vision of what needs to improve and how to get there. Here’s how to make your feedback meaningful:

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​✔️ Be Direct but Constructive

Lay out what’s working and what isn’t without sugarcoating. Direct feedback shows respect for the other person’s growth and ensures that you’re aligned on what success looks like.
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​✔️ Focus on the “Why” and the Next Steps

Don’t just highlight the issue—explain why it matters and what can be done to fix it. This clarity makes feedback actionable and helps people understand its purpose.
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​✔️ Remove Emotions and Focus on Outcomes

Keep feedback objective. The goal isn’t to critique a person but to help them achieve better outcomes. Stick to the facts, and center your conversation around improvement and results.

 

Nick’s been an SEO consultant for 15+ years, working with brands such as Saatva, Keurig, Apartments.com, and Sun Country. Subscribe to the #SEOForLunch newsletter to get his weekly consulting tips sent directly to your inbox.