Land Promotions, Earn More, and Drive SEO Results

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As SEOs, it’s easy to get wrapped up in metrics we care about: keyword rankings, organic traffic, CTR—you name it. But for clients and executives? These metrics don’t always hit on what leadership cares about most: the bottom line.

🔑 The key to building trust and proving value? Show results in dollars, not SEO metrics.

When presenting results, I make it a point to translate wins into financial impact. For example, instead of saying, “We increased your organic traffic by 20%,” I’d say, “That increase in traffic brings an estimated 💵 $X in additional revenue each month.”

Why does this matter? It aligns SEO efforts with what clients truly care about—ROI. Talking dollars instead of metrics bridges the gap between SEO and business objectives, helping clients see the value of their investment and buy into your recommendations.

📈 Quick example: I don’t report on keyword rankings; I tie page visibility (across ALL relevant keywords) to projected revenue opportunity. For instance, if a competitor’s page drives Y sessions, we can project Z revenue based on the client’s actual conversion rate if we replicate these results.

By focusing on tangible outcomes, I make sure our work isn’t just seen as a checklist of “best practices” but as a revenue-driving strategy.

🎯 Make your work meaningful by speaking the language your clients care about—dollars and cents.

 

Nick’s been an SEO consultant for 15+ years, working with brands such as Saatva, Keurig, Apartments.com, and Sun Country. Subscribe to the #SEOForLunch newsletter to get his weekly consulting tips sent directly to your inbox.