Land Promotions, Earn More, and Drive SEO Results

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When pitching or selling SEO services, don’t make the mistake of offering a single price point—especially when you don’t know the prospective client’s exact budget.

In my experience, the most effective approach is to present three distinct options:

🌟 A basic tier: Your minimum rate, covering only the essentials.
🌟 A middle tier: More comprehensive, often the most attractive to clients.
🌟 A premium tier: High-value offerings for clients ready to invest significantly.

Why does this work? Most companies don’t want to invest the bare minimum but also shy away from the premium option unless they’re ready for a big commitment. Psychologically, clients gravitate toward the middle tier because it feels like the best balance of value and cost.

But here’s the key: don’t just list tiers. Explain the benefits behind each level. Why does the middle tier cost more than the basic? What additional value does the premium option bring to their business? Be clear, be transparent, and always tie your offering back to anticipated ROI.

In my career, I’ve found that this approach increases close rates and positions you as a trusted advisor rather than just a vendor.

 

Nick’s been an SEO consultant for 15+ years, working with brands such as Saatva, Keurig, Apartments.com, and Sun Country. Subscribe to the #SEOForLunch newsletter to get his weekly consulting tips sent directly to your inbox.