Land Promotions, Earn More, and Drive SEO Results

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Rankings, bounce rate, and impressions are vanity metrics that often distract from what truly matters in SEO: generating revenue. While these data points can offer insight into site performance, they rarely reflect the bottom line decision-makers care about most.

In my experience, only one CMO didn’t prioritize revenue metrics above all else. The reality is simple: money talks—and the more you can demonstrate a positive ROI from your SEO efforts, the more support you’ll receive for future initiatives.

💡 Pro Tip #1: Focus your reporting on business-critical KPIs like revenue growth, lead generation, average order value (AOV), and conversions.

💡 Pro Tip #2: Take credit for incremental sales where your SEO efforts (like new content or optimized pages) help boost other channels such as email, PPC, or social media.

When you align your metrics with the company’s broader business goals, you’re no longer just someone who improves rankings—you’re a strategic partner who drives real, measurable results that impact the bottom line.

Nick’s been an SEO consultant for 15+ years, working with brands such as Saatva, Keurig, Apartments.com, and Sun Country. Subscribe to the #SEOForLunch newsletter to get his weekly consulting tips sent directly to your inbox.