Past or Present Employees CAN NOT Comment on Local Listings – SEOForLunch Issue #61

Issue #61 January 2nd, 2018 Happy 2018 lunch buddies! I hope everyone had a great holiday break and that 2018 is just the beginning of good things to come.  I know I’m very excited to continue to put more effort into promoting this newsletter and expand in how each email ads value to you and your websites. I have yet to wrap up my personal goals for the new year but it definitely involves continuing to kick butt at work, this newsletter and maybe a new revenue generating project or two.  More to come – let’s get to the news!

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Google Updated Their Own SEO Starter Guide – SEOForLunch Issue #60

Issue #60 December 19th, 2017 Hey, lunch buddies.  I made it through last week!  It started out with the annual MNSearch holiday party and ended with the annual Ovative/group Shenanigans day.  Both were fun times. It’s always great to catch up with people in the industry as well as co-workers who I don’t get to talk to as much as I would like.  It’s also a great primer for the next few weeks when the holiday season really starts to ramp up. For the local (Minnesota) folks subscribed to this email keep an eye out.  After the holidays I’ll be

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Don’t Use Generic Disavow Files for SEO – SEOForLunch Issue #59

Issue #59 December 12th, 2017 Hey, lunch buddies.  I read a very interesting tweet this past week.  Dan Kim had calculated that for parents who work remotely vs commute each day to work get an extra 40 days a year to spend with their kids.  Of course, you can replace kids with anything else and it starts to resonate how much time we spend in our cars each day.  I personally have taken to working remotely when my schedule allows which allows me to slowly claw those hours back.  What tips/hacks do you have to achieve a work-life balance? On a different

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Meta Descriptions Displaying Larger Values in SERP – SEOForLunch Issue #58

Issue #58 December 5th, 2017 Hey, lunch buddies.  Happy December!  There were a lot of good posts this week – I have 8 listed at the bottom of this post for your to review which is significantly more than I typically include. I’m not going to waste another minute of your time before we jump in.  So here we go! What You Must Know Article: Are Meta description lengths growing in the search results? Yes! What’s important? Rank Ranger was the first to report that over the past month Google’s average search result has included an ever-growing meta description.  If the trend continues

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Google to provide more real time data in its trends tools – SEOForLunch Issue #57

Issue #57 November 28th, 2017 Hey, lunch buddies.  Happy belated Thanksgiving!  I hope you had time to kick back and relax.  Maybe you even watched my Vikings pick up their 9th victory while enjoying some turkey and potatoes?  I, unfortunately, had a sick kiddo so he and I stuck around the house while my wife and the girls went over for the annual turkey day feast.  I was fortunate that an entire pumpkin pie made it home to me.  I may or may not have eaten the entire thing. We’re officially on the countdown for Christmas.  A special *high five*

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Crawling Enterprise Level Sites for SEO – SEOForLunch Issue #56

Issue #56 November 21st, 2017 Hey, lunch buddies.  Wow! Did the weekend go quick!?  My wife and I enjoyed the long weekend in sunny California enjoying the 70+ degree weather, the ocean and of course, the awesome BMW 428i convertible we rented.   It was a much-needed getaway and definitely helped recharge us before the holidays start up.  Below is a fun picture of me enjoying our ride for the weekend! This is it for vacations for the LeRoy family until the big one in February where we take the 3 kiddos to Florida to enjoy the beach and a few

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No Timeline For Google Search Console Updates – SEOForLunch Issue #55

Issue #55 November 14th, 2017 Hey, lunch buddies.  I made it back in one piece from Las Vegas.  Pubcon was great!  When executing SEO strategy day in and day out its always fun to hang out with a huge group of like-minded people.  Shout out to those individuals I got to meet for the first time and for those I’ve seen many times before. This week is full of playing catchup at work while also preparing for another short week.  As I mentioned in last weeks issue, I was in Pubcon over my anniversary so this upcoming long weekend I

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SEO Value In Expired Content – SEOForLunch Issue #54

Issue #54 November 7th, 2017 Hey, lunch buddies.  I’m here in Las Vegas, Nevada for the annual Pubcon conference.  If anyone reading this wants to meet up for a drink, please respond to this email or tweet at me @nickleroy and let’s meet up. Fun notes to recap my first day in Vegas (yesterday).  I’m here during my wedding anniversary – shoutout to the best wife ever.  Can’t wait to celebrate with you once I’m home. Daylight savings has been screwing with me huge.  My watch, phone, computer and hotel room all have different times on them.  I may or may not

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Does Tabbed Content Content Impact SEO? – SEOForLunch Issue #53

Issue #53 October 24th, 2017 Hey, lunch buddies.  I hate to start a newsletter off on a bad note but for those that didn’t hear, we lost a member of the industry way too soon.  Eric Ward aka “Link Moses” passed away last week. Eric was a pioneer in link building and helped me learn a lot of the basics when I first joined the industry back in 2009.  He will be missed – thank you for all your contributions to the SEO industry Eric. Now to this weeks newsletter content. What You Must Know Article: Will tabbed content be impacted by

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Will Removing Thin Pages Increase Ranking Site Wide? – SEOForLunch Issue #52

Issue #52 October 17th, 2017 Hey, lunch buddies.  You know its officially October when you start seeing pictures of people’s crazy pumpkin carvings.  Yes, that’s a “dog-o-lantern“. For those who missed it, the State of Search conference took place in Dallas TX.  It’s a conference I’ve always wanted to go to but haven’t yet been able to pull off.  There was, however, no shortage of online coverage including an overview from the folks at AKvertise. You’ll notice a fair amount of updates this week come from last weeks conference.  Enjoy! What You Must Know Article: Removing Low Quality Pages Won’t Result in Sitewide Google Rankings

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