Issue #128 May 21st, 2019 Hey, lunch buddies. I’m pumped to share an update from over the weekend. I bought a new car. A Dodge Charger with a 5.7 Hemi V8. I’ve been wanting to upgrade for a while but hadn’t found the right ride. Until now! For any gearheads that are on this newsletter, window tint and an exhaust upgrade are top priorities for the summer. On the work front, I’m very excited to announce that I’m looking to add a new member to my SEO team at ICF Next. The right candidate will: Help us build an
Issue #127 May 14th, 2019 Hey, lunch buddies. Happy belated Mother’s day to all the moms out there! My kids spent most the weekend spoiling mom. They (helped) cook breakfast, (helped) clean the house and delivered a zillion kisses. While I took part in all of this too, each year, the state of Minnesota set’s all of us sons (and daughters) up to fail. It was the fishing opener… Fortunately, I went out for a few hours Saturday, didn’t catch a single fish, but loved every minute of being on the water. Best part yet, my wife was 100% onboard.
Issue #126 May 7th, 2019 Hey, lunch buddies. I hope you enjoyed your weekend. I’ve been fighting a cold for the past two weeks but it didn’t stop me from getting outside and enjoying the nice weather we (finally) are getting here in Minnesota. In addition to getting some fresh air, I finally published a new blog post: Learn to train your SEOs to be six-figure consultants. This post has been in the works for the past two months but finally got around to putting the last touches on it. Another project that took too long to launch was the updated #SEOForLunch
Issue #125 April 30th, 2019 Hey, lunch buddies. I hope your week is off to a great start. Mine certainly is but time is already at a premium. Traveling two days last week has put me behind which means I’m in constant catch-up mode. With all that said, I’m going to keep this week’s intro nice and short so we can all focus on this week’s updates. Nick What You Need To Know Article: Google announces another possible indexing ‘issue’ What’s important? Coming fresh off a recent fix to its indexation “bug”, Google Tweeted last week that it’s now experiencing additional
Issue #124 April 23rd, 2019 Hey, lunch buddies. For those who celebrate, I hope you had a great Easter weekend. I’m writing this email en route to Chicago. Two main points to this trip. Attend a key strategy meeting for a client and then conduct an SEO training for a team in our companies Chicago office. If you’re from the Chicago area and have pizza recommendations, please hit reply and let me know. I can’t possibly fly into town without searching for a deep dish pizza. All recommendations are appreciated! Last but not least. Shout out to @MattDolge who was kind enough
Issue #123 April 16th, 2019 Hey, lunch buddies. I’m excited to announce that the #SEOForLunch has its first sponsor. Detailed.com. I’ve known Glen Allsop for years so when he reached out to sponsor this newsletter I couldn’t think of anyone better. Glen and his team at Detailed.com provide SEO strategy and consulting for some of the biggest brands on the internet. For just you can watch them analyze your site, on screen, and have them upload a private video with their exact findings on how to grow your search engine traffic. Below, you can see the analysis completed for NickLeRoy.com. What I
Issue #22 April 9th, 2019 Hey, lunch buddies. As I write this week’s newsletter its currently 70 degrees and sunny. Perfect weather for all those who flew into Minneapolis to experience the NCAA Final Four tournament hosted at US Bank stadium. Little do our guests know that by the end of the week we’re forecasted to get over a foot of snow. Welcome to Minnesota folks and I hope you’re flying out before Wednesday. Let’s get to this weeks newsletter! Nick What You Need To Know Article: Google confirms deindexing issue and it’s not fixed yet. What’s important? Over the weekend,
Issue #121 April 2nd, 2019 Hey, lunch buddies. Ever been faced with the obstacle of determining what content should be migrated to a new website? Naturally, SEOs want it all but we know that in a cost savings world it’s rarely a possibility. In my article published on SearchEngineLand.com, I highlight the process my team takes to identify what content must be migrated, what needs to be updated pre/post-migration and finally what content can be retired safely. On a fun note, they finally arrived! I’m talking about the#SEOForLunch baseball caps! (Not so) funny story. I ordered these back in October to
Issue #120 March 26th, 2019 Hey, lunch buddies. Last week was crazy! I spent the first few days in Kentucky visiting a client then returned back to the office to finish up five days worth of work in the remaining 2 business days. I’ve never been to the state of Kentucky nor met these clients in-person so it was a great experience. The weekend presented a great opportunity to take a much-needed break and enjoy the beginning of spring. What made it even better was the fact that we booked a trip to Hawaii this fall. It will serve as a
Issue #119 March 19th, 2019 Hey, lunch buddies. I’m sitting in the airport on my way to Kentucky writing this weeks newsletter. What’s better than a morning cocktail, a hearty breakfast, and the #SEOForLunch? Not much if you ask me! Last Thursday, a bunch of local search people got together for some drinks and wings. It all came about from a newsletter reader reaching out and letting me know he was going to be in town. Naturally, we had to get a group together to chat shop. It was great to meet you, Kyle! If anyone is ever in the Minneapolis/St.