Google Is Removing Pages From Its Index (By Accident)

Issue #22 April 9th, 2019 Hey, lunch buddies. As I write this week’s newsletter its currently 70 degrees and sunny. Perfect weather for all those who flew into Minneapolis to experience the NCAA Final Four tournament hosted at US Bank stadium. Little do our guests know that by the end of the week we’re forecasted to get over a foot of snow. Welcome to Minnesota folks and I hope you’re flying out before Wednesday. Let’s get to this weeks newsletter! Nick What You Need To Know Article: Google confirms deindexing issue and it’s not fixed yet. What’s important? Over the weekend,

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Do You Have a Content Migration Strategy?

Issue #121 April 2nd, 2019 Hey, lunch buddies.  Ever been faced with the obstacle of determining what content should be migrated to a new website?  Naturally, SEOs want it all but we know that in a cost savings world it’s rarely a possibility. In my article published on SearchEngineLand.com, I highlight the process my team takes to identify what content must be migrated, what needs to be updated pre/post-migration and finally what content can be retired safely. On a fun note, they finally arrived! I’m talking about the#SEOForLunch baseball caps! (Not so) funny story. I ordered these back in October to

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Google Retires rel=”next”/prev” as Indexing Signal

Issue #120 March 26th, 2019 Hey, lunch buddies. Last week was crazy! I spent the first few days in Kentucky visiting a client then returned back to the office to finish up five days worth of work in the remaining 2 business days. I’ve never been to the state of Kentucky nor met these clients in-person so it was a great experience. The weekend presented a great opportunity to take a much-needed break and enjoy the beginning of spring. What made it even better was the fact that we booked a trip to Hawaii this fall. It will serve as a

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Google Launches Large Core Algorithm Update

Issue #119 March 19th, 2019 Hey, lunch buddies.  I’m sitting in the airport on my way to Kentucky writing this weeks newsletter.  What’s better than a morning cocktail, a hearty breakfast, and the #SEOForLunch? Not much if you ask me! Last Thursday, a bunch of local search people got together for some drinks and wings. It all came about from a newsletter reader reaching out and letting me know he was going to be in town. Naturally, we had to get a group together to chat shop.  It was great to meet you, Kyle!  If anyone is ever in the Minneapolis/St.

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How YOU can support correct publish dates in Google’s SERP

Issue #118 March 12th, 2019 Hey, lunch buddies. I committed to 2019 being the year I really grow the #SEOForLunch newsletter. Part of making sure this newsletter is of the highest quality is reviewing other newsletters to identify areas where I could improve. With that said I want to share with you Kevin Indig’s Tech Bound newsletter. Kevin’s newsletter covers the broader strokes of technical marketing which I felt was a really good compliment to the SEO focus of the #SEOForLunch. What I really liked was that Kevin regularly hosts high profile industry guests who contribute content for his readers to consume. Take

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Google Launches Domain Level Property Sets in GSC

Issue #117 March 5th, 2019 Hey, lunch buddies.  It’s official. I’m going to Louisville Kentucky in two weeks.  Normally traveling for work is kinda ‘meh’ for me but I’m excited to meet these clients face to face and to check out one of Louisville’s famed bourbon tours.  If you have any advice or recommendations I’m all ears! I’m mailing out yet another round of #SEOForLunch stickers this week.  If you want one (or five) hit REPLY to this email and let me know.  If you don’t want a sticker but still want to support this newsletter I would really appreciate you

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Does Google Adjusts Algorithms By Category?

Issue #115 February 26th, 2019 Hey, lunch buddies.  We hit a snow record here in Minnesota over the weekend.  We now have over 32 inches of snow for the month of February alone!  Between the snow and extreme cold, my kids’ schools have closened 5 days this winter.  The snow is fun but I think I’m ready for some fun and warm weather. This week’s newsletter is busting at the seems.  It’s been a long time since I’ve seen the quantity of quality content being published.  I hope you enjoy the extended newsletter and that you can find something that helps

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February Algorithm Updates Still In Flux?

Issue #115 February 19th, 2019 Hey, lunch buddies.  I hope everyone had a good Valentines week last week and that you were able to pull away from work to have a fun evening/weekend with your significant others. Last week (In addition to scrambling for Valentine’s day) I noticed a trend in transparency posts.  Nick Eubanks wrote about his agencies fees including not taking on projects less than $30K.  Steven shares how his SEO team was failing (and his solution!).  Finally, Luke published a post about growing his in-house SEO team into what he now considers his “dream team”.  Tactical posts

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Google Elaborates on Q&A Structured Markup

Issue #114 February 12th, 2019 Hey, lunch buddies.  Last week my team landed two new SEO statements of work. I’m anxious to kick both of them off and see the growth we can offer them this year.  Both of them are in industries I haven’t played in before so it should be a fun adventure! The Google Chrome extension Inspect Canonical that I launched two weeks back now has over 125 users.  If you haven’t checked it out yet feel free to view it through Product Hunt. It’s completely FREE! I continue to appreciate the feedback as well as the

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Google Officially Shutting Down Google+ April 2nd, 2019

Issue #113 February 5th, 2019 Hey, lunch buddies. What a Super Bowl!  Ok, not really but it was our last dose of Football for a while. As much as I love football I’m super pumped to get my Sundays back for the next few months.  Now I just await the warm weather! Last week I wrapped up a few SEO audits in addition to publishing a blog post about how you might not be using your canonical tags appropriately.  On a related note, if you didn’t catch my announcement in last weeks newsletter you missed that I launched a new

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