Does Google Adjusts Algorithms By Category?

Issue #115 February 26th, 2019 Hey, lunch buddies.  We hit a snow record here in Minnesota over the weekend.  We now have over 32 inches of snow for the month of February alone!  Between the snow and extreme cold, my kids’ schools have closened 5 days this winter.  The snow is fun but I think I’m ready for some fun and warm weather. This week’s newsletter is busting at the seems.  It’s been a long time since I’ve seen the quantity of quality content being published.  I hope you enjoy the extended newsletter and that you can find something that helps

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February Algorithm Updates Still In Flux?

Issue #115 February 19th, 2019 Hey, lunch buddies.  I hope everyone had a good Valentines week last week and that you were able to pull away from work to have a fun evening/weekend with your significant others. Last week (In addition to scrambling for Valentine’s day) I noticed a trend in transparency posts.  Nick Eubanks wrote about his agencies fees including not taking on projects less than $30K.  Steven shares how his SEO team was failing (and his solution!).  Finally, Luke published a post about growing his in-house SEO team into what he now considers his “dream team”.  Tactical posts

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Google Elaborates on Q&A Structured Markup

Issue #114 February 12th, 2019 Hey, lunch buddies.  Last week my team landed two new SEO statements of work. I’m anxious to kick both of them off and see the growth we can offer them this year.  Both of them are in industries I haven’t played in before so it should be a fun adventure! The Google Chrome extension Inspect Canonical that I launched two weeks back now has over 125 users.  If you haven’t checked it out yet feel free to view it through Product Hunt. It’s completely FREE! I continue to appreciate the feedback as well as the

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Google Officially Shutting Down Google+ April 2nd, 2019

Issue #113 February 5th, 2019 Hey, lunch buddies. What a Super Bowl!  Ok, not really but it was our last dose of Football for a while. As much as I love football I’m super pumped to get my Sundays back for the next few months.  Now I just await the warm weather! Last week I wrapped up a few SEO audits in addition to publishing a blog post about how you might not be using your canonical tags appropriately.  On a related note, if you didn’t catch my announcement in last weeks newsletter you missed that I launched a new

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Introducing ‘Inspect Canonical’ Chrome Extension #SEOForLunch

*|MC:SUBJECT|* *|MC_PREVIEW_TEXT|* Issue #112 January 29th, 2019 Hey, lunch buddies.  I'm pumped to share with you a project I've been working on. Introducing the new Chome extension Inspect Canonical (free download). This new Chrome extension will help you identify the canonical value on any page that you're surfing.  This extension will also tell you when there is an ERROR with the way the canonical tag is implemented.  I wrote a more detailed blog post explaining exactly how the extension works over here and the value it can add to your SEO audits. I created this extension in major help from Jon Hogg who

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Google: Ways to succeed in Google news! #SEOForLunch Newsletter

*|MC:SUBJECT|* *|MC_PREVIEW_TEXT|* Issue #111 January 22nd, 2019 Hey, lunch buddies.  I'm excited to announce that next week I'll be sharing with you all an SEO tool I have been working on (with some major help!). This week is dedicated to testing and you will all have access to this tool for absolutely FREE. Stay tuned – many more details to come next week! Last week I talked about work-life balance.  This week I want to point out a great article discussing the value of having a side hustle. Side work regularly gives "9-5" employees the opportunity to grow and experience entrepreneurship

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Happy New Years – What’s Your 2019 SEO Strategy? | #SEOForLunch Newsletter

  Issue #108 January 1st, 2019 Happy New Years, lunch buddies!  I for one am extremely excited to kick off the 2019 year.  I’m dedicated more than ever to growing this newsletter to support your organic search growth in addition to my clients and personal web properties. For those who love year in review posts, I present to you two posts that I thought were worthy of everyone reviewing before kicking it into gear to crush 2019! Search Engine Land – SEO Year In Review SterlingSky.ca – timeline of local SEO changes in 2018 I sent a batch of #SEOForLunch

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Google Algorithm Update Over Dec 15th Weekend. #SEOForLunch Newsletter

  Issue #107 December 17th, 2018 Hey, lunch buddies.  This weeks’ newsletter comes a day earlier than normal due to everyone wanting to get out early this week to celebrate Christmas.  Let’s be honest, we’re all thinking about the fun times with family, sharing gifts and stuffing our faces with some tasty food. I received another order of #SEOForLunch stickers last week. If anyone wants one for yourself or your team I’m happy to get those out in the mail this week. Just respond to this email and let me know how many you need and where to send them.

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Google Launching News for Voice Search #SEOForLunch Newsletter #106

    *|MC_PREVIEW_TEXT|*   Issue #106 December 11th, 2018 Hey, lunch buddies.  We are two weeks away from Christmas!  If you’re like me you’ve procrastinated a bit on a few last min gifts and holiday planning. Does anyone have any awesome plans this year or family traditions?  Would love to hear more about them.  Just hit reply and your email will go directly to me. Let’s make this weeks intro short and sweet so we can jump right into the goods. What You Need To Know Article: Collaborating on the future of audio news for the Assistant What’s important? Google has

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Google’s Officially Launching Mobile First Index NOW – #SEOForLunch

Issue #72 March 27th, 2018 Hey, lunch buddies.  This week we say farewell to the industry veteran “Sugar Rae” Hoffman as she has formally “retired” from the SEO space.  A big thank you to Rae as she shared a lot of SEO and affiliate marketing advice in my early career. On a slightly unrelated note, I finally took the advice I insist my client act on and migrated NickLeRoy.com from http to https.  WordPress makes this pretty darn simple and was something I should have done about 2 years ago.  I’m curious to see what impact if any this will have

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