Manual Penalties From Social Media Links!?

Issue #126 May 7th, 2019 Hey, lunch buddies.  I hope you enjoyed your weekend. I’ve been fighting a cold for the past two weeks but it didn’t stop me from getting outside and enjoying the nice weather we (finally) are getting here in Minnesota. In addition to getting some fresh air, I finally published a new blog post: Learn to train your SEOs to be six-figure consultants. This post has been in the works for the past two months but finally got around to putting the last touches on it. Another project that took too long to launch was the updated #SEOForLunch

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Google announces another possible indexing ‘issue’

Issue #125 April 30th, 2019 Hey, lunch buddies. I hope your week is off to a great start. Mine certainly is but time is already at a premium. Traveling two days last week has put me behind which means I’m in constant catch-up mode. With all that said, I’m going to keep this week’s intro nice and short so we can all focus on this week’s updates. Nick What You Need To Know Article: Google announces another possible indexing ‘issue’ What’s important? Coming fresh off a recent fix to its indexation “bug”, Google Tweeted last week that it’s now experiencing additional

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Do Links Play A Role In Ranking Websites Still?

Issue #124 April 23rd, 2019 Hey, lunch buddies. For those who celebrate, I hope you had a great Easter weekend. I’m writing this email en route to Chicago. Two main points to this trip. Attend a key strategy meeting for a client and then conduct an SEO training for a team in our companies Chicago office. If you’re from the Chicago area and have pizza recommendations, please hit reply and let me know. I can’t possibly fly into town without searching for a deep dish pizza. All recommendations are appreciated! Last but not least. Shout out to @MattDolge who was kind enough

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The Impact of Google’s 4/5 Indexation Bug

Issue #123 April 16th, 2019 Hey, lunch buddies. I’m excited to announce that the #SEOForLunch has its first sponsor. Detailed.com. I’ve known Glen Allsop for years so when he reached out to sponsor this newsletter I couldn’t think of anyone better. Glen and his team at Detailed.com provide SEO strategy and consulting for some of the biggest brands on the internet. For just you can watch them analyze your site, on screen, and have them upload a private video with their exact findings on how to grow your search engine traffic. Below, you can see the analysis completed for NickLeRoy.com. What I

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Google Is Removing Pages From Its Index (By Accident)

Issue #22 April 9th, 2019 Hey, lunch buddies. As I write this week’s newsletter its currently 70 degrees and sunny. Perfect weather for all those who flew into Minneapolis to experience the NCAA Final Four tournament hosted at US Bank stadium. Little do our guests know that by the end of the week we’re forecasted to get over a foot of snow. Welcome to Minnesota folks and I hope you’re flying out before Wednesday. Let’s get to this weeks newsletter! Nick What You Need To Know Article: Google confirms deindexing issue and it’s not fixed yet. What’s important? Over the weekend,

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Do You Have a Content Migration Strategy?

Issue #121 April 2nd, 2019 Hey, lunch buddies.  Ever been faced with the obstacle of determining what content should be migrated to a new website?  Naturally, SEOs want it all but we know that in a cost savings world it’s rarely a possibility. In my article published on SearchEngineLand.com, I highlight the process my team takes to identify what content must be migrated, what needs to be updated pre/post-migration and finally what content can be retired safely. On a fun note, they finally arrived! I’m talking about the#SEOForLunch baseball caps! (Not so) funny story. I ordered these back in October to

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Google Retires rel=”next”/prev” as Indexing Signal

Issue #120 March 26th, 2019 Hey, lunch buddies. Last week was crazy! I spent the first few days in Kentucky visiting a client then returned back to the office to finish up five days worth of work in the remaining 2 business days. I’ve never been to the state of Kentucky nor met these clients in-person so it was a great experience. The weekend presented a great opportunity to take a much-needed break and enjoy the beginning of spring. What made it even better was the fact that we booked a trip to Hawaii this fall. It will serve as a

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Google Launches Large Core Algorithm Update

Issue #119 March 19th, 2019 Hey, lunch buddies.  I’m sitting in the airport on my way to Kentucky writing this weeks newsletter.  What’s better than a morning cocktail, a hearty breakfast, and the #SEOForLunch? Not much if you ask me! Last Thursday, a bunch of local search people got together for some drinks and wings. It all came about from a newsletter reader reaching out and letting me know he was going to be in town. Naturally, we had to get a group together to chat shop.  It was great to meet you, Kyle!  If anyone is ever in the Minneapolis/St.

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How YOU can support correct publish dates in Google’s SERP

Issue #118 March 12th, 2019 Hey, lunch buddies. I committed to 2019 being the year I really grow the #SEOForLunch newsletter. Part of making sure this newsletter is of the highest quality is reviewing other newsletters to identify areas where I could improve. With that said I want to share with you Kevin Indig’s Tech Bound newsletter. Kevin’s newsletter covers the broader strokes of technical marketing which I felt was a really good compliment to the SEO focus of the #SEOForLunch. What I really liked was that Kevin regularly hosts high profile industry guests who contribute content for his readers to consume. Take

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Google Launches Domain Level Property Sets in GSC

Issue #117 March 5th, 2019 Hey, lunch buddies.  It’s official. I’m going to Louisville Kentucky in two weeks.  Normally traveling for work is kinda ‘meh’ for me but I’m excited to meet these clients face to face and to check out one of Louisville’s famed bourbon tours.  If you have any advice or recommendations I’m all ears! I’m mailing out yet another round of #SEOForLunch stickers this week.  If you want one (or five) hit REPLY to this email and let me know.  If you don’t want a sticker but still want to support this newsletter I would really appreciate you

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