Hacking Websites A New Valid SEO Tactic?

Issue #158 December 31st, 2019 Hey, lunch buddies. I hope everyone enjoyed the holidays. I know I’m feeling refreshed and ready to tackle 2020 head-on. I have big plans for this newsletter in addition to a brand new affiliate website I launched at the beginning of December. I’m also in the process of wrapping up an SEO service that I’ll be sharing more details in early 2020. Happy (almost) New Year! Nick What you need to know Article: Hackers are breaking into websites to add links to game Google’s algorithm. What’s Important: Inbound links to a website have always played an important role

Read More »

Bing updates BingBot User Agent: Is Your Site Prepared?

Issue #157 December 17, 2019 Hey, lunch buddies. We have eight days until Christmas! The time is flying by and there is still so much to do. I might have one or five gifts I still need to get too. #procrastination at its finest. In addition to crushing last-minute pre-holiday deliverables and wrapping up shopping, we’re having half of our house re-taped and painted. This wouldn’t normally be a big deal but it’s forced us to move in with the in-laws for four days. While my in-laws are great, I think everyone agrees that nothing replaces your own bed. I will, however,

Read More »

Larry Page & Sergey Brin Step Down as CEO of Google [Alphabet]

Issue #156December 10, 2019 Hey, lunch buddies. Anyone who knows me knows that I try to be humble. However, this past week was awesome. Ever have a week where it seems like all you do is WIN? I don’t get that feeling often, but last week was awesome! Just a few things that added to the great week: Early in the week, I wrapped up 3 RFPs/project scopes that are very likely going to land by the end of the year. My team is generating more work and getting recognized for the great work that we’re pumping out.  On Thursday, I won an

Read More »

Google announced “Neural Matching” update to their local results

Issue #155 December 3rd, 2019 Hey, lunch buddies. I hope everyone that celebrated Thanksgiving had a great holiday. I know I ate my share of food. I’m definitely thankful for my family, friends, my job (shout out to my team at ICF Next!) and for each and every subscriber to the #SEOForLunch newsletter. Two quick shout outs before we get to this week’s newsletter. First, if you leverage WordPress we now have a serious competitor to the SEO Yoast plugin.  It’s called RankMath. No, this is not a paid endorsement and I too was skeptical when I was told to check

Read More »

New Google Search Console Report for Product Search Results

Issue #154 November 26th, 2019 Hey, lunch buddies. Happy (early) Thanksgiving for those celebrating in a short few days. I for one am looking forward to the never-ending amount of turkey, potatoes, and stuffing. However, until Thursday, I need to continue to grind out 5 days worth of work in the remaining 2 days I have available. Let’s continue to crush this week so we can all enjoy the few days off. Stay safe and I’ll see you guys next week at the lunch table! – Nick What you need to know Article: Google launched a new Google Search Console report for

Read More »

Does Google Manipulate Its Own Search Algorithm To Impact Its Results?

Issue #153November 19th, 2019 Hey, lunch buddies Who picked up a Disney+ subscription last week? My kids, I am loving this. We have a fair amount of Disney DVDs sitting around the house but just browsing through all the titles brought back a lot of fun memories from my childhood.  My wife and I have quite a list of shows we are looking forward to binging, I mean sharing with the kiddos. Yeah, sharing with the kids. That’s right. 🙂 If you’re a fan of drama then this week’s newsletter is the equivalent of the Bachelorette, SEO edition. Just scroll down and you

Read More »

Did Google launch a November Algorithm update?

Issue #152 November 12th, 2019 Hey, lunch buddies. Happy belated Veterans Day to subscribers who served in the U.S. Armed Forces. While I didn’t serve myself, I always like to take a moment to thank those who fought and continue to fight for our countries freedom. THANK YOU. Earlier this week I contributed to a post on Content King regarding HTTP Status Codes. It’s a great post to bookmark for when you run into a status code that you can’t recall the value (purpose) off the top of your head. This week’s newsletter covers a potential November Google algorithm update as

Read More »

Google launches site speed report within Search Console

Issue #151November 5th, 2019 Hey, lunch buddies. I hope everyone had a great Halloween. I know my kids enjoyed Trick-r-treating despite the sub-30-degree weather. For those curious, yes, I did eat a lot of their candy once they went to bed. I call it the “Dad Tax!” Thank you to everyone who took the time to take the #SEOForLunch survey last week. The results were overwhelmingly positive. In full transparency, below are the results of the three questions that requested a score out of ten.  “I find the #SEOForLunch useful in staying on top of the SEO industry.”average score: 9.3/10 “I would

Read More »

Google launches Its NEWEST algorithm update, B.E.R.T

ALOHA, lunch buddies!  I’m back. After 20+ hours of combined flight time, I’ve successfully made it to and from Hawaii. What a great experience. If you have the opportunity, I highly recommend it. The snorkeling (and various shrimp trucks) are worth the flight in itself. Today marks the 150th issue of the #SEOForLunch newsletter.  I’m very thankful for all of you subscibing. In an effort to make this newsletter even better would you take a 4 question survey? As a bonus, if you fill out the survey and add your name/address at the very bottom I’ll add you into a drawing. The winner

Read More »

Google’s Gary Illyes answers SEOs questions at Pubcon (Las Vegas)

Issue #149October 15th, 2019 Hey, lunch buddies. This past week, I celebrated a milestone to the Inspect Canonical tool I had built earlier this year. We officially hit 1,000 users. Thank you to everyone that has tried the tool out. It started out as a need for my own SEO audits and it’s great to see that 1000+ other people have seen value in it too. If you haven’t yet tried it out check out Inspect Canonical and let me know what you think! Please note. Next week there will be no #SEOForLunch. I will be in Hawaii with my family enjoying a

Read More »