Google Amp Causing Ad Monetization Issues – #SEOForLunch Newsletter Issue #9

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Issue # 9
November 1st, 2016

Hey lunch buddies.  I hope everyone had a great Halloween.   I know my kids sure did.  The girls dressed up as Buzz/Woody and my son was Batman.  There was definitely no shortage of candy this year between the multiple pre-Halloween parties and the bit of trick-r-treating we did last night. Another fun night in the books.

This Thursday my wife and I take off to Boston for a “long weekend” to celebrate our anniversary.  We are planning on doing a bunch of touristy stuff but if your local and have tips for us on what we absolutely must do – please hit reply and tell me!

If you recently signed up for the #SEOForLunch Newsletter please be aware that I now publish each issue online.  Every Monday I publish last week’s issue so if you would like to see an issue you’ve missed go ahead and check them out.

What You Must Know

Article: Google AMP causing monetization issues for some publishers
What’s important?
As more and more sites are implementing AMP they continue to see an increase in traffic to their sites.  Unfortunately, this is not translating into the revenue increases that many of these sites rely on.   Monetization continues to be an issue as AMP does not support Ad units.  Are the risks/rewards worth it for your site?

Nick’s take:
This is a friendly reminder that SEOs should not focus on strictly increasing traffic to a site.  Traffic increase are only as good as its influence on KPIs that pay the bills.  While AMP no doubt provides a much faster experience for users – it absolutely needs to be balanced by the revenue sites are required to generate to simply exist.

I’m a big fan of AMP but if you rely heavily on ad revenue then you might be better off optimizing your mobile design/structure to become lightning quick.  This article should serve as a reminder that it’s the site speed and user experience we want to achieve, less a specific technology – like AMP.

SEO Tips & Advice

For those people who have read my previous articles years back – you know I’m no stranger to links and process of obtaining links.  Any article pertaining to links peak my interest – this article by Derric Haynie is definitely worth a read.  Derric goes into the phycology of why and how people make the decision to click on a link.

One of the big takeaways for me was the nature of hiding your destination in a and how it can immediately decrease in trust between link and user.  It makes perfect sense; you’re blindly asking someone to trust you when linking this way.

This article summed up reminds us to always put our readers first.  Put legibility above shortness of URLs.  Trust is not something we can easily regain once its lost.  Let’s not lose it over as silly as a URL mask.

Interesting Reads in Your Spare Time

That’s everything for this week’s folks.  As always, feel free to connect with me, tweet me or hit reply to email me directly. I respond to all emails personally.


Nick LeRoy
Nick LeRoy
Nick has 10+ years of SEO consulting experience building and executing strategies for clients ranging from multi-billion dollar consumer packaged goods to fashion entities with hundreds of physical store locations. He also writes the weekly SEO newsletter #SEOForLunch that allows you to stay up to date with industry updates in the amount of time it takes you to eat your lunch.

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