Google Says Do NOT dynamically changing your XML sitemap names – SEOForLunch Issue #66

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Issue #66
February 6th, 2018

Hey, lunch buddies.  I’m on a ten-day countdown until the whole family takes off for our first trip to Disney World.  This will be the first time my kids go on an airplane and any sort of “family vacation” outside of a few hour road trip.  Lots to plan for as I continue to prepare my clients to be a great situation during my absence.   #SEOForLunch will continue as scheduled as well thanks to the wonders of scheduling email sends!

Quickly. I mentioned two weeks ago a few personal goals that I was in the process of formalizing for 2018.  Below are the few work specific goals that I’ve fully committed to.

  1. Grow the #SEOForLunch newsletter organically by 1K new subscribers while testing various paid models to get north of 3K total subscribers.
  2. Continue to prioritize a well-rounded work/life balance. I made great strides in 2017 but 2018 will be even better!
  3. Listen more and talk less.  Great leaders can be far more impactful by listening carefully to particular issues and clearly articulating a well thought out opinion and or strategy.

Those are my 2018 goals.  Feel free to respond to this email and share with me your goals.  Maybe we can help hold each other accountable.  Enjoy this weeks newsletter below!

What You Need To Know

Article: Google suggests not dynamically changing your XML sitemaps name

What’s important?
Google’s John Mueller was answering questions in a regular ‘Google hangout’ when a participant asked about dynamic XML sitemaps being renamed each time they are generated.  John suggested that this could cause confusion and is not something he would recommend.

Nick’s take:
This sounds like a no-brainer.  I’m not aware of a particular CMS that would overwrite an XML sitemap file name but it shows just another layer of investigation that should be done when you opt for a new CMS.

Interesting Reads in Your Spare Time

An Introduction to Google Tag Manager –
After a few posts were published talking about technical SEO changes being executed via GTM – GTM has been on my radar to better understand.  It’s not something I have regularly used outside of potentially Google Analytics implementation but is a great tool to further learn about.  The good news is that this article is a great starting point.

A reintroduction to Google’s Featured Snippets –
Danny Sullivan, published a post that “again” introduces the concept of featured snippets.  If you aren’t yet familiar with featured snippets or want to better understand how Google is generating them then this article is a great read.

The Real Story Of The Decline of Facebook Organic Reach – Distilled
Are you questioning if you should be allocating your organic search efforts to social “organic” search?  This article helps quantify some of drops in overall reach from the number one social media website.

That’s everything for this week folks.  If you want to read previous issues of the #SEOForLunch I publish them with only a week or two delay on

If you were forwarded this email you can sign up for the weekly email over at


Nick LeRoy
Nick LeRoy
Nick has 10+ years of SEO consulting experience building and executing strategies for clients ranging from multi-billion dollar consumer packaged goods to fashion entities with hundreds of physical store locations. He also writes the weekly SEO newsletter #SEOForLunch that allows you to stay up to date with industry updates in the amount of time it takes you to eat your lunch.

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