January 30th, 2018
Hey, lunch buddies. Ever get one of those random Windows updates that states your computer will automatically restart after XX minutes? This just happened to me. It’s a race against time while not giving up on anything I want to cover this week. Did I make it? Check out the very bottom of this email!
What You Need To Know
Did you get an email from Google alerting you that your website is officially on the new Google Search Console Beta? Now it doesn’t matter. Simply take the string below and update the URL to the one you have claimed in GSC and you’ll be able to get into the beta version right away.
The new search console is awesome. The fact that we all get 16 months of data is amazing. I believe its the first time Google has ever actively given us MORE data instead of routinely taking away data.
Interesting Reads in Your Spare Time
How Much Does Content Marketing Cost – SiegeMedia.com
How much money would you expect to spend to get quality content that was well written, well researched and successfully outreached against? Ross Hudgens explains that GOOD content marketing is not only expensive but that cheap content marketing can become even more expensive over time.
Indexing and Crawling – Hints vs Directives – AlanBleiweiss.com
Ever wondered what the value of meta robots = no-follow/index? Alan and I agree 100%. Do you assume Google always honors your robots.txt files and canonical tags? You should think twice. This is a fun read.
The Follower Factory (story of buying followers) – New York Times
Have you ever wondered what goes on behind the scenes of companies selling people “followers” for $10 or $15? This NYT piece does a great job of outlining some of the dangers as well as the profit margins for this type of work.
Can You Use Call Tracking Numbers in Google Local Business Listings – WhitePark.ca
Name, Address and Phone Number accuracy are arguably the most valuable components when it comes to local SEO. So what happens if you want to use a call tracking number to accurately track phone calls coming from a local listing? My buddy Darren goes into all the details in the video.
That’s everything for this week folks. If you want to read previous issues of the #SEOForLunch I publish them with only a week or two delay on nickleroy.com.
If you were forwarded this email you can sign up for the weekly email over at SEOForLunch.net
BTW – I totally made it before the computer shut down!