January 2nd, 2018
Happy 2018 lunch buddies!
I hope everyone had a great holiday break and that 2018 is just the beginning of good things to come. I know I’m very excited to continue to put more effort into promoting this newsletter and expand in how each email ads value to you and your websites.
I have yet to wrap up my personal goals for the new year but it definitely involves continuing to kick butt at work, this newsletter and maybe a new revenue generating project or two. More to come – let’s get to the news!
What You Must Know
Joy Hawkins noticed the recent update to the local map (GMB) guidelines to include a section on “conflict of interest”. The updated guidelines clearly states:
“Posting negative content about a current or former employment experience.”
If you own a Google My Business (GMB) map listing with negative comments from current or past employees you should reach out to GMB to get these removed. Now that these are against the guidelines you should be able to get them removed fairly easily.
SEO Tips & Advice
Ever struggled to communicate the value of SEO or the tactical execution of SEO to the c-suite? Jim Yu wrote a great post covering this exact topic on Search Engine Land.
I’ve worked with a lot of enterprise level clients which requires not only working with the c-suit by internal teams as well. A point Jim makes that I can’t echo enough is speaking about SEO in a language that the c-suit will understand. When in doubt, ditch the jargon and focus on demonstrating how SEO can impact their bottom line and what it takes to hit various milestones within the campaign.
Interesting Reads in Your Spare Time
- Google Confirms Mid December Algorithm Update(s)
- The Most Linked To Content in 2017
- Takeaways From the TechSEO Boost Conference
- Four Crucial Truths About Global SEO
That’s everything for this week folks. If you want to read previous issues of the #SEOForLunch I publish them with only a week or two delay on nickleroy.com.
If you were forwarded this email you can sign up for the weekly email over at SEOForLunch.net