Google Updated Their Own SEO Starter Guide – SEOForLunch Issue #60

Share on facebook
Share on twitter

Issue #60
December 19th, 2017

Hey, lunch buddies.  I made it through last week!  It started out with the annual MNSearch holiday party and ended with the annual Ovative/group Shenanigans day.  Both were fun times. It’s always great to catch up with people in the industry as well as co-workers who I don’t get to talk to as much as I would like.  It’s also a great primer for the next few weeks when the holiday season really starts to ramp up.

For the local (Minnesota) folks subscribed to this email keep an eye out.  After the holidays I’ll be pushing another giveaway that will benefit MN subscribers.  More news to come within the following weeks.

What You Must Know

Article: Google Updated Their SEO Starter Guide

What’s important?
New to SEO?  Don’t know who you can trust for SEO advice?  Google has published an updated version of their SEO starter guide.

Nick’s take:
If you are subscribed to this newsletter it’s likely that you are either an SEO yourself or you’re leading a team/project that heavily relies on organic traffic.  In either situation, it behooves you to read this updated guide.  It’s always worth the time to stay up to date with SEO best practices.

SEO Tips & Advice

Did you have any idea that you could implement technical SEO updates to a website utilizing Google Tag Manager (GTM)?  I hadn’t until this week when I read a great article testing out this strategy.

Eoghan Henn wrote this post confirming that title tags, meta descriptions, canonicals, and even meta robots directives will be honored by Google when implemented via GTM.

If you’ve ever worked with a large company to implement SEO recommendations you know how much of a pain it can be.   Development sprints, prioritizing, waiting and then waiting some more before basic changes can take place.  This could be a great solution for those light on technical resources but really need the fixes put in place ASAP.

Interesting Reads in Your Spare Time

That’s everything for this week folks.  If you want to read previous issues of the #SEOForLunch I publish them with only a week or two delay on

If you were forwarded this email you can sign up for the weekly email over at


Nick LeRoy
Nick LeRoy
Nick has 10+ years of SEO consulting experience building and executing strategies for clients ranging from multi-billion dollar consumer packaged goods to fashion entities with hundreds of physical store locations. He also writes the weekly SEO newsletter #SEOForLunch that allows you to stay up to date with industry updates in the amount of time it takes you to eat your lunch.

Make SEO Business Decisions?

The #SEOForLunch newsletter keeps you up to date with SEO industry updates over your lunch break once a week.

Recent Publications