How to Appear in Google’s Answer Box? – #SEOForLunch Issue #6

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Issue # 6
October 11th, 2016

Hey lunch buddies.  What a great weekend!  The family and I went to the apple orchard Saturday and picked a ton of fresh apples. We also grabbed our yearly pumpkins so the kids are pretty pumped to carve them up this coming week.

I can tell you first hand that there is nothing like eating fresh made apple pie while enjoying the Vikings move to 5-0 come Sunday morning.   Apple farms FTW.

This week is full of meetings and catching up on non-critical deliverable for clients.  I’m looking forward to the hours of cranking the tunes and knocking out some good ol’ hardwork.  I’m also hoping to write another blog post that I’ll share in next week’s newsletter, so stay tuned!

What You Must Know
Article: How to appear in Google’s Answer Boxes
What’s important?
Answer boxes are by far the most valuable ranking position.  Are you doing what’s necessary to increase your chances of being listed in them?
Nick’s take:
I’ve seen an enterprise CPG company increase traffic 30% (already high six figure organic visits) by acquiring the answer box in addition to the #1 ranking they already had.  I can’t quantify the exact CTR on answer boxes but I’d guess that its higher than any historical “traditional” number 1 ranking.

SEO Tips & Advice
Ahref’s has a good article on the topic of buying links and even more specific – what the cost is associated with buying links in 2016.
Nick’s take:
Assuming you’re not an affiliate marketer, the odds are that the risk associated with buying links simply isn’t in your favor.  While more prominent rankings can certainly grow your business, buying links and being caught can outright destroy your business.  I’ve been an advocate on both ends.  Only you can decide what risk your willing to take.  Just be prepared for the gains as well as the potential pains.

Interesting Reads in Your Spare Time

That’s everything for this week’s folks.  As always, feel free to connect with me, tweet me or hit reply to email me directly. I respond to all emails personally.


Nick LeRoy
Nick LeRoy
Nick has 10+ years of SEO consulting experience building and executing strategies for clients ranging from multi-billion dollar consumer packaged goods to fashion entities with hundreds of physical store locations. He also writes the weekly SEO newsletter #SEOForLunch that allows you to stay up to date with industry updates in the amount of time it takes you to eat your lunch.

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