December 5th, 2017
Hey, lunch buddies. Happy December! There were a lot of good posts this week – I have 8 listed at the bottom of this post for your to review which is significantly more than I typically include. I’m not going to waste another minute of your time before we jump in. So here we go!
What You Must Know
Rank Ranger was the first to report that over the past month Google’s average search result has included an ever-growing meta description. If the trend continues sites may be able to get north of 300 characters in the search results.
Any time you can get more real-estate on the SERP you should take advantage. In this situation, the more characters we can get in the description the further down we can push our competitors. That alone is worth keeping an eye on this trend.
SEO Tips & Advice
Are you optimizing video on your site? If not you might want to consider jumping on it right away. STAT published an article stating that video carousels have nearly doubled in the SERP as of late.
The article is definitely worth the time reading but i’ll tease you with one of the opening statements.
“For starters, video carousels went from appearing on 23.46 percent of our keywords to 41.10 percent of them — that’s a 75.75 percent increase! Here’s what else we found:”
If you produce video content and aren’t optimizing them stop what your doing. You’re very likely losing out on many quick wins.
Interesting Reads in Your Spare Time
- Links are still fundamental to organic search
- 2017 local marketing in review
- Google showing knowledge graph data in local panels
- Why Googlebot might be hitting bot blocker URLs
- How to rank for featured snippets in 2018
- How does local SEO fit in your existing strategy?
- How to choose between these 5 SSL certificates
- How dangerous is it to update your articles publish date?
That’s everything for this week folks. If you want to read previous issues of the #SEOForLunch I publish them with only a week or two delay on nickleroy.com.
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