Meta Descriptions Displaying Larger Values in SERP – SEOForLunch Issue #58

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Issue #58
December 5th, 2017

Hey, lunch buddies.  Happy December!  There were a lot of good posts this week – I have 8 listed at the bottom of this post for your to review which is significantly more than I typically include. I’m not going to waste another minute of your time before we jump in.  So here we go!


What You Must Know

Article: Are Meta description lengths growing in the search results? Yes!

What’s important?
Rank Ranger was the first to report that over the past month Google’s average search result has included an ever-growing meta description.  If the trend continues sites may be able to get north of 300 characters in the search results.

Nick’s take:
Any time you can get more real-estate on the SERP you should take advantage.  In this situation, the more characters we can get in the description the further down we can push our competitors.  That alone is worth keeping an eye on this trend.


SEO Tips & Advice

Are you optimizing video on your site?  If not you might want to consider jumping on it right away.  STAT published an article stating that video carousels have nearly doubled in the SERP as of late.

The article is definitely worth the time reading but i’ll tease you with one of the opening statements.

“For starters, video carousels went from appearing on 23.46 percent of our keywords to 41.10 percent of them — that’s a 75.75 percent increase! Here’s what else we found:”

If you produce video content and aren’t optimizing them stop what your doing. You’re very likely losing out on many quick wins.


Interesting Reads in Your Spare Time

That’s everything for this week folks.  If you want to read previous issues of the #SEOForLunch I publish them with only a week or two delay on nickleroy.com.

If you were forwarded this email you can sign up for the weekly email over at SEOForLunch.net

Nick

Nick LeRoy
Nick LeRoy
Nick has 10+ years of SEO experience building and executing strategies for clients ranging from multi-billion dollar consumer packaged goods to fashion entities with hundreds of physical store locations. He also writes the weekly SEO newsletter #SEOForLunch that allows you to stay up to date with industry updates in the amount of time it takes you to eat your lunch.

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