November 28th, 2017
Hey, lunch buddies. Happy belated Thanksgiving! I hope you had time to kick back and relax. Maybe you even watched my Vikings pick up their 9th victory while enjoying some turkey and potatoes? I, unfortunately, had a sick kiddo so he and I stuck around the house while my wife and the girls went over for the annual turkey day feast. I was fortunate that an entire pumpkin pie made it home to me. I may or may not have eaten the entire thing.
We’re officially on the countdown for Christmas. A special *high five* to those working on sites impacted by black Friday and Cyber Monday. Hopefully, the rest of the year is smooth sailing. Now let’s get on with the newsletter this week!
What You Must Know
Google’s trends tool now allows you to drill down another layer within the data it provides. You can now see trending data for web search, image search, news search, shopping search as well as YouTube search.
I’m a big fan of Google Trends as it’s a great tool to identify keyword phrases or topics that are gaining popularity. These are areas where SEOs and PPC specialists can rank/bid well before any search volume tools will be able to predict it search volume. This new feature can help us understand what type of content people are searching for (news, article, video etc) which helps all be more intentional with our creation and or optimization of new/existing content.
SEO Tips & Advice
Are you looking to get an edge on your competitors for the holiday season? Maybe you’re looking to use Schema.org markup to get rich snippets or possibly included in special search result snippets? You might want to reconsider that.
Google has released a statement talking about how webmasters are abusing the “events” schema markup and how they may be taking manual actions against sites that abuse the markup to get favorable snippets in the SERPs.
When I was at Pubcon a few weeks back the one thing Google reps were very clear about was not abusing markup. It looks like Google is starting to act on those tempting fate.
Interesting Reads in Your Spare Time
- Why SEO is important to personal brand entrepreneurs
- The ultimate guide to e-commerce SEO
- The periodic table of content marketing
That’s everything for this week folks. If you want to read previous issues of the #SEOForLunch I publish them with only a week or two delay on nickleroy.com.
If you were forwarded this email you can sign up for the weekly email over at SEOForLunch.net