October 24th, 2017
Hey, lunch buddies. I hate to start a newsletter off on a bad note but for those that didn’t hear, we lost a member of the industry way too soon. Eric Ward aka “Link Moses” passed away last week.
Eric was a pioneer in link building and helped me learn a lot of the basics when I first joined the industry back in 2009. He will be missed – thank you for all your contributions to the SEO industry Eric.
Now to this weeks newsletter content.
What You Must Know
Jennifer Slegg quotes Google’s own John Meuller as saying “As long as this content is loaded when the page is loaded, that’s perfectly fine. ” This is in response to those concerned about how content behind tabs might be treated in the upcoming mobile first index update.
Tabbed content is a great compromise for both SEOs and UX designers. Not every page is suitable for hundreds or thousands of words. It simply provides a poor user experience. Tabs are just one solution in which you can maximize the potential SEO value while balancing the user experience of the site. It’s great to see that the mobile first index at this time doesn’t propose any risk to this tactic.
SEO Tips & Advice
Are you leveraging internal linking to maximize the SEO value of your entire site? It’s becoming more and more evident that website owners don’t have a solid internal linking strategy.
In a post written by Distilled, Will Critchlow goes into all the technical details of internal linking. Every SEO and or webmaster should be aware of internal ‘PageRank’ and how to effectively “spread” it within the site.
This is a great read. It’s a bit long but if you’re going to read just one blog post this week, make this the one.
Interesting Reads in Your Spare Time
- 64% of all traffic on Android is protected (HTTPS)
- Unlocking hidden gems within Schema.org
- How to build links to your category pages