Does Tabbed Content Content Impact SEO? – SEOForLunch Issue #53

Share on facebook
Share on twitter

Issue #53
October 24th, 2017

Hey, lunch buddies.  I hate to start a newsletter off on a bad note but for those that didn’t hear, we lost a member of the industry way too soon.  Eric Ward aka “Link Moses” passed away last week.

Eric was a pioneer in link building and helped me learn a lot of the basics when I first joined the industry back in 2009.  He will be missed – thank you for all your contributions to the SEO industry Eric.

Now to this weeks newsletter content.

What You Must Know

Article: Will tabbed content be impacted by the mobile first update?

What’s important?
Jennifer Slegg quotes Google’s own John Meuller as saying “As long as this content is loaded when the page is loaded, that’s perfectly fine. ”  This is in response to those concerned about how content behind tabs might be treated in the upcoming mobile first index update.

Nick’s take:
Tabbed content is a great compromise for both SEOs and UX designers.  Not every page is suitable for hundreds or thousands of words.  It simply provides a poor user experience.  Tabs are just one solution in which you can maximize the potential SEO value while balancing the user experience of the site.   It’s great to see that the mobile first index at this time doesn’t propose any risk to this tactic.

SEO Tips & Advice

Are you leveraging internal linking to maximize the SEO value of your entire site?  It’s becoming more and more evident that website owners don’t have a solid internal linking strategy.

In a post written by Distilled, Will Critchlow goes into all the technical details of internal linking. Every SEO and or webmaster should be aware of internal ‘PageRank’ and how to effectively “spread” it within the site.

This is a great read. It’s a bit long but if you’re going to read just one blog post this week, make this the one.

Interesting Reads in Your Spare Time

That’s everything for this week folks.  As always, feel free to connect with metweet me or hit reply to email me directly. I respond to all emails personally.


Nick LeRoy
Nick LeRoy
Nick has 10+ years of SEO consulting experience building and executing strategies for clients ranging from multi-billion dollar consumer packaged goods to fashion entities with hundreds of physical store locations. He also writes the weekly SEO newsletter #SEOForLunch that allows you to stay up to date with industry updates in the amount of time it takes you to eat your lunch.

Make SEO Business Decisions?

The #SEOForLunch newsletter keeps you up to date with SEO industry updates over your lunch break once a week.

Recent Publications