October 17th, 2017
Hey, lunch buddies. You know its officially October when you start seeing pictures of people’s crazy pumpkin carvings. Yes, that’s a “dog-o-lantern“.
For those who missed it, the State of Search conference took place in Dallas TX. It’s a conference I’ve always wanted to go to but haven’t yet been able to pull off. There was, however, no shortage of online coverage including an overview from the folks at AKvertise.
You’ll notice a fair amount of updates this week come from last weeks conference. Enjoy!
What You Must Know
Jennifer Slegg asked Gary Illyes if any thin content on a site were no-indexed if it were possible for the remaining pages on a site to see a holistic ranking boost. The short answer is NO.
Reading between the lines it sounds like Google is getting pretty good at ignoring/not ranking what they deem low-quality content. So while you might not see a site-wide bump by no-indexing these pages, nobody can deny that it could help your sites crawl budget. This is, of course, assuming your site is large enough to keep crawl budget in mind. In the end, keep low quality and or thin content off your site. It’s not going to do you much good.
SEO Tips & Advice
We all love Alexa, right? Now imagine if you could order your medication through Alexa? The crew at NowRx are doing just that.
Owners of Amazon’s Alexa and Google’s Home in the near future will have the ability to order their prescriptions and even have it delivered within hours.
I’ve mentioned that voice search is coming and its definitely a market everyone should be paying attention to.
Interesting Reads in Your Spare Time
- Migrating from HTTP to HTTPS
- Writing headlines that serve SEO and Social Media purpose
- Google and its use of topical search results
- Improve your rankings on Amazon with “Amazon SEO”
That’s all I’ve got you guys this week. Enjoy the rest of your lunch and as always, please feel free to reach out and say HI! You can find me on Twitter, LinkedIn or by just hitting REPLY to this email.