Mobile First Index Alerts Sent to Webmaster from Google – SEOForLunch Issue #51

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Issue #51
October 9th, 2017

Hey, lunch buddies.  Did you hear that AIM is officially shutting down?  It feels like just yesterday when I was sitting at my computer watching the AOL guy running across the screen hoping to hear “You’ve got mail”.  I think we can all admit to spending time chatting with friends who only lived blocks away as well.  While AIM definitely isn’t what it was years ago, it certainly has a space in internet history.  RIP AIM.

Speaking of the past, the SEO team at Ovative watched the SEO the Movie. While I’ve only been in the industry for ~9 years it was fun to look back on the good ol’ days and even the days before Google was a major factor in the search space.  Overall, it’s a fun and quick watch that sparked some good conversation within the team.  It’s entertaining to have some newer team members who didn’t know who Matt Cutts was. 🙂

Now onto what you guys are chomping at the bit for… this weeks newsletter!

What You Must Know

Article: Google May Reach Out Directly If  Your Site Experiences Mobile First Index Issues

What’s important?
Google is looking to roll out their mobile first index sooner than later.  They do however realize that this could cause significant issues for those that aren’t prepared for the update.  Joe Hall and team cover insights given by Google’s own John Mueller in a recent Google hangout where mobile indexing was discussed.

Nick’s take:
The mobile first index is coming.  For most this shouldn’t cause any issues.  If you have poorly designed mobile sites or m. sites that aren’t configured appropriately you still have time to address your issues.  Google may even reach out to let you know how its mobile-first index treats your site.  If you don’t have Google Search Console configured for your site, it’s a great first step to open up lines of communication.

SEO Tips & Advice

Those who aren’t new to this newsletter know that I get all my local SEO insights from Darren Shaw and his crew at WhiteSpark.  Well, they’ve done it again, they’ve published a resource outlining the “local search ecosystem“.

Did you know that your YELP listings impact how your company displays in Apple Maps?  This interactive map shows you exactly how your local efforts are tied to various properties around the web.

The WhiteSpark team hit it out of the park with this one.  Great job, Darren!

Interesting Reads in Your Spare Time

That’s everything for this week folks.  If you’ve enjoyed this issue of the #SEOForLunch I would appreciate you sharing it with your colleagues.  They can sign up for the newsletter at


Nick LeRoy
Nick LeRoy
Nick has 10+ years of SEO consulting experience building and executing strategies for clients ranging from multi-billion dollar consumer packaged goods to fashion entities with hundreds of physical store locations. He also writes the weekly SEO newsletter #SEOForLunch that allows you to stay up to date with industry updates in the amount of time it takes you to eat your lunch.

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