Google Launches “HAWK” Algo Update – SEOForLunch Issue #47

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Issue #47
September 12th, 2017

Hey, lunch buddies.  Quite week last week.  Spent a lot of time catching up on work as the long weekend + an extra day made tight deadlines even tighter.  On a geekier note, I purchased Destiny 2 for the PS4.  I’m not a huge gamer but have been wanting to get into a few other hobbies to distract me from the daily grind of SEO.  So far its a pretty awesome game.  I definitely see why people get suckered into playing hundreds of hours.  I feel confident that I won’t be one of them but it does serve its purpose of distracting me from time to time.

Finally, just want to note again how nice it is to have football back.  Between Sunday games and My Vikings winning last night it was a fantastic and low-key weekend.   I hope you all enjoyed your weekend too!

What You Must Know

Article: Learn more about Google Local “hawk” Algorithm Update

What’s important?
Google released a new local SEO update dubbed “hawk” around August 22, 2017.  The impact of this update seems to be related to their local filtering.  Individuals actively watching the search results have stated that the filter seems to be more stricter in what results are displaying.

Nick’s take:
This algorithm benefits the “smaller guy” who has a local listing in the same proximity of larger competitors.  The above article shows a smaller orthodontics company being filtered out due to a larger orthodontic business being located in the same building.  Post algorithm update they are now both displaying.

SEO Tips & Advice

Lasts week more webmasters received early access to Google Search Console Beta.  I was fortunate enough to have a client who received access so I naturally had to play with it.  Right now the data is limited to indexation stats but if this is any indication of the level of details we will be getting in the new Search Console, we are definitely in for a treat.

Images below of the new interface:

Interesting Reads in Your Spare Time

That’s everything for this week folks.  As always, feel free to connect with metweet me or hit reply to email me directly. I respond to all emails personally.


Nick LeRoy
Nick LeRoy
Nick has 10+ years of SEO consulting experience building and executing strategies for clients ranging from multi-billion dollar consumer packaged goods to fashion entities with hundreds of physical store locations. He also writes the weekly SEO newsletter #SEOForLunch that allows you to stay up to date with industry updates in the amount of time it takes you to eat your lunch.

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