Google Penalty for not Being SSL? – SEOForLunch Issue #44

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Issue #44
August 22nd, 2017

Hey, lunch buddies.  That last week went FAST.  The weekend went even quicker.  To be completely honest I’m hopeful that this week follows suit.  My wife and I have tickets to see Jim Gaffigan at the Minnesota State Fair this weekend.

For those that aren’t familiar with the great Minnesota get-together it’s a 12-day event that Minnesotan’s typically love.  A combination of entertainment, great food and people watching.  What isn’t to love?

What You Must Know

Article: Google sends out search console warnings for sites that aren’t SSL

What’s important?
Google’s Chrome browser will start displaying a “not secure” message in its address bar for sites that aren’t secure (SSL) yet collecting information or processing transactions.

Nick’s take:
This is a pain in the ass.  I received this warning for  In all likely hood, it’s due to collecting email addresses to people can receive this very email.  I’m undecided at this time if I’m going to spend the money on an SSL cert and implement 301 redirects for the whole site.

SEO Tips & Advice

With the slew of warnings being sent out by Google last week, we’ll see a lot of sites go secure overnight.  Before you jump on the bandwagon, read this article by Marie Haynes outlining the risks migrating to SSL might have on your site.

Long story short, if you don’t migrate with SEO in mind, you risk losing your organic rankings.  A migration to SSL needs to be treated like any other site migration.  Don’t take it lightly, it can be easy to mess up.  Take your time, do it right.

Interesting Reads in Your Spare Time

That’s everything for this week folks.  As always, feel free to connect with metweet me or hit reply to email me directly. I respond to all emails personally.


Nick LeRoy
Nick LeRoy
Nick has 10+ years of SEO consulting experience building and executing strategies for clients ranging from multi-billion dollar consumer packaged goods to fashion entities with hundreds of physical store locations. He also writes the weekly SEO newsletter #SEOForLunch that allows you to stay up to date with industry updates in the amount of time it takes you to eat your lunch.

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