Does Google Use The “Last Modified” Tag? – SEOForLunch Issue #43

Share on facebook
Share on twitter

Issue #43
August 15th, 2017

Hey, lunch buddies.  Where is the summer going? Our interns at Ovative/group are wrapping up their summers here and heading back to school. They did, however, throw a pretty awesome college-throwback party for all of us.  Nothing like a keg of Coors Light, and 50+ dominos pizzas.

On a more personal note, last week my wife and I booked our family trip to Disneyland.  It will be our first family trip involving a flight so we’re all very excited.  If you have any Disney tips don’t hesitate to hit reply and share them!

Now for what you guys opened your email for… the SEO goods.

What You Must Know

Article: Google still ignores the ‘last modified’ tag. 

What’s important?
The code snippet <meta http-equiv=”last-modified” content=”YYYY-MM-DD”> does not add any value for when Google crawls it.

Nick’s take:
5-10 years ago people use to use this tag on their pages with the hopes that it would make Google re-index their pages more frequently.  To be honest I was surprised to see people still leveraging it let alone thinking it added value.  Don’t worry about this tag, there is so much more you can do to move the needle folks!

SEO Tips & Advice

Troy Hunt published a post about why you shouldn’t rely on your SEO to determine if your site should be going secure (SSL).  He picks a bit on Neil Patel but he shows why several common SEO perspectives are just plain wrong.

If you hire an SEO it’s important to take their opinions about organic search very seriously.  It’s not uncommon (and I’m guilty of this myself) that your SEO will also have strong opinions about items that are loosely tied to SEO.  SSL happens to be one of them.

On a topic like SSL, SEO’s might be able to talk to the impact it will have on organic search but it’s better to consult someone like Troy Hunt who is much more knowledgeable about implementation and the value it can provide outside of organic search.

Interesting Reads in Your Spare Time

That’s everything for this week folks.  As always, feel free to connect with metweet me or hit reply to email me directly. I respond to all emails personally.


Nick LeRoy
Nick LeRoy
Nick has 10+ years of SEO consulting experience building and executing strategies for clients ranging from multi-billion dollar consumer packaged goods to fashion entities with hundreds of physical store locations. He also writes the weekly SEO newsletter #SEOForLunch that allows you to stay up to date with industry updates in the amount of time it takes you to eat your lunch.

Make SEO Business Decisions?

The #SEOForLunch newsletter keeps you up to date with SEO industry updates over your lunch break once a week.

Recent Publications