July 25th, 2017
Hey lunch buddies. I hope you enjoyed your past few weeks, I’ve been on vacation which helps explain why you haven’t received a new #SEOForLunch issue in the past few weeks.
So where was I? I was up north in small town called “Orr, Minnesota”. We rented out a cabin on the lake with a bunch of other family members and did a ton of boating, swimming and fishing… we might have enjoyed a drink or two as well.
Ultimately it was a great break but I’m glad to be back and more importantly getting the newsletter back and running.
Enjoy this week’s issue.
What You Must Know
Per Google: “An incremental improvement in Google’s logging system now provides better accounting for results in lower positions. This change might cause increase in impressions, but also a decrease in average positions. This change only affects Search Console reporting, not your actual performance on Google Search.”
While this update doesn’t have much of a performance impact its very important to understand your data sources. If you or your clients have seen a dip around the second week of July for ‘average position’ then rest easy knowing this is a non-issue.
SEO Tips & Advice
Let’s talk about ego-bait. Are you using it? No? You should be. Take a look at this great article from Nick Eubanks on Ego-bait and if it still works. The short answer is yes! If you want more details and the data behind a great example then your going to have to read Nick’s post.
Interesting Reads in Your Spare Time
- How Google Processes Queries
- Reasons your Rich Snippets might not be displaying
- How eComm Merchandisers can leverage SEO