Google’s Penguin Update is Now in Core Algorithm – #SEOForLunch Issue #4

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Issue # 4
September 27th, 2016

Hey lunch buddies.  This past week went by really quick.  Work has been crazy busy and on the home front we celebrated our twin girls 3rd birthday.  The bounce house mentioned last week was a huge hit and fortunately I can report no injuries occured.

This week is turning out to be just as busy as the last.  Several big deliverables in the lineup in addition to a key meeting towards the end of the week.  To be honest, its a welcomed change of pace to take a break and write this newsletter.

Here’s to another productive week.  Enjoy this weeks newsletter!

What You Must Know

Article: Google rolls “Penguin” algorithm into its core ranking algorithm.
What’s important?
After 2+ years, Google is finally rolling out a Penguin update.  This is not a “refresh” but a release that incorporates Penguin signals into Google’s core ranking algorithm.
Nick’s take:
If you’re not already paying attention to your analytics and rankings then now is the time to invest a few extra hours.  While its been reported that this update has been rolling out for a week + prior to Google announcing it – its definitely a big update worth tracking.

SEO Tips & Advice

Search Engline Land covers the latest local algorithm update titled “possum update”  Per Joy, “I believe the main purpose of the update was to diversify the local results and also prevent spam from ranking as well.”

If your in the local SEO space and or a company / small business relying on your local listings then its important to stay on top of these updates.

Interesting Reads in Your Spare Time

That’s everything for this weeks folks.  As always, feel free to connect with me, tweet me or hit reply to email me directly. I respond to all emails personally.


Nick LeRoy
Nick LeRoy
Nick has 10+ years of SEO consulting experience building and executing strategies for clients ranging from multi-billion dollar consumer packaged goods to fashion entities with hundreds of physical store locations. He also writes the weekly SEO newsletter #SEOForLunch that allows you to stay up to date with industry updates in the amount of time it takes you to eat your lunch.

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