Issue # 4
September 27th, 2016
Hey lunch buddies. This past week went by really quick. Work has been crazy busy and on the home front we celebrated our twin girls 3rd birthday. The bounce house mentioned last week was a huge hit and fortunately I can report no injuries occured.
This week is turning out to be just as busy as the last. Several big deliverables in the lineup in addition to a key meeting towards the end of the week. To be honest, its a welcomed change of pace to take a break and write this newsletter.
Here’s to another productive week. Enjoy this weeks newsletter!
What You Must Know
Article: Google rolls “Penguin” algorithm into its core ranking algorithm.
After 2+ years, Google is finally rolling out a Penguin update. This is not a “refresh” but a release that incorporates Penguin signals into Google’s core ranking algorithm.
If you’re not already paying attention to your analytics and rankings then now is the time to invest a few extra hours. While its been reported that this update has been rolling out for a week + prior to Google announcing it – its definitely a big update worth tracking.
SEO Tips & Advice
Search Engline Land covers the latest local algorithm update titled “possum update” Per Joy, “I believe the main purpose of the update was to diversify the local results and also prevent spam from ranking as well.”
If your in the local SEO space and or a company / small business relying on your local listings then its important to stay on top of these updates.
Interesting Reads in Your Spare Time
- 10 Ways to use archive.org for SEO. – GreenLane SEO
- Speed up your site with Google Tag Manager – LunaMetrics
- 16 SEO copywriting secretes – BackLinko
- Google Search Console (WMT) now sending AMP error messages – SEL