May 30th, 2017
Hey, lunch buddies. Happy belated Memorial Day. Thank you for those that have given us the ability to enjoy the long weekend with our families and safety we shouldn’t take for granted.
I also want to thank the 30-40 new subscribers that joined the #SEOForLunch Newsletter the past week. It’s great to see so many people enjoying the emails.
Finally, I have been thinking over the past week about key lessons learned over the first 8 years of my career in SEO. I decided to write it down and share my thoughts. I would love your guys thoughts/comments either on Medium or by emailing me directly.
Have a great week guys!!
What You Must Know
The most recent algorithm update took place just a few weeks back. Signs continue to point towards poor quality and usability being targeted.
Glen does a great job disecting this update. I don’t have any sites or clients that were impacted so its great to get insights from someone who has the data to back up their theories. Ultimately, it sounds like this was an impact to sites with low quality, bad UX and those that ultimately do not respect users ability to use the site efficiently.
SEO Tips & Advice
Charles Floate aka “GODofSEO” has updated his best guide to link building ever post from 2016.
What I love about this guide is that it covers link building from A-Z. Sure, link networks aren’t going to be a good option for enterprise companies but its really good to know what all the options are and the impact each can have on a sites rankings. It’s a bit of a read but definitely worth it.
Interesting Reads in Your Spare Time
- Google launches animation tool that turns boring data into cool GIFs!
- Google warns against large scale guest blogging
- International SEO: 5 ways to scale
- Lessons from 1,000 Voice Searches (on Google Home)