SEO Impact of the May 17th Google Update – SEOForLunch Issue #35

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Issue #35
May 30th, 2017

Hey, lunch buddies.  Happy belated Memorial Day.  Thank you for those that have given us the ability to enjoy the long weekend with our families and safety we shouldn’t take for granted.

I also want to thank the 30-40 new subscribers that joined the #SEOForLunch Newsletter the past week. It’s great to see so many people enjoying the emails.

Finally, I have been thinking over the past week about key lessons learned over the first 8 years of my career in SEO. I decided to write it down and share my thoughts.  I would love your guys thoughts/comments either on Medium or by emailing me directly.

Have a great week guys!!

What You Must Know

Article: Uncovering the May 17th Google Algorithm Update

What’s important?
The most recent algorithm update took place just a few weeks back.  Signs continue to point towards poor quality and usability being targeted.

Nick’s take:
Glen does a great job disecting this update.  I don’t have any sites or clients that were impacted so its great to get insights from someone who has the data to back up their theories.  Ultimately, it sounds like this was an impact to sites with low quality, bad UX and those that ultimately do not respect users ability to use the site efficiently.

SEO Tips & Advice

Charles Floate aka “GODofSEO” has updated his best guide to link building ever post from 2016.

What I love about this guide is that it covers link building from A-Z. Sure, link networks aren’t going to be a good option for enterprise companies but its really good to know what all the options are and the impact each can have on a sites rankings.  It’s a bit of a read but definitely worth it.

Interesting Reads in Your Spare Time

That’s everything for this week folks.  As always, feel free to connect with me, tweet me or hit reply to email me directly. I respond to all emails personally!


Nick LeRoy
Nick LeRoy
Nick has 10+ years of SEO consulting experience building and executing strategies for clients ranging from multi-billion dollar consumer packaged goods to fashion entities with hundreds of physical store locations. He also writes the weekly SEO newsletter #SEOForLunch that allows you to stay up to date with industry updates in the amount of time it takes you to eat your lunch.

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