May 23th, 2017
Hey, lunch buddies. We’re in overdrive at the Ovative office as clients/projects continue to grow and we add additional talent to the team. It’s a great problem to have but does require some major butt kicking in the meantime. This newsletter actually serves as a great ‘break’ between the madness. So thank you for giving me a reason to continue writing it.
On the homefront, it rained, A LOT over the past few days. For those of you that have young children, you know that keeping them cooped up in the house just doesn’t work. We made the most of it and kept our sanity despite watching ‘Sing” 4 or 5 times. So glad the sun is shining now!
I hope everyone had a great weekend and that you enjoy the upcoming (long) Memorial day weekend.
What You Must Know
Barry points out during a webmaster hangout with John Mueller (54 min mark) that Google may automatically discount any SEO value from a link associated with a “widget”.
I’m going to call “B.S.” on this one. Widget links have been a form of link building that has worked since people actively optimized their website. Is it possible that the links are devalued? Sure, however, I have a hard time believing that they pass no SEO value otherwise we would see some large, well-known brands such as GoDaddy and Yelp dropping in the search results for major $$$ keywords.
SEO Tips & Advice
A popular (short) read floating around the interwebz recently is Scott Gilbertsons argument for why Google’s AMP must die.
Now I’m personally a fan of AMP. With that said, i’ll always choose a native mobile site that can perform equally to an AMP implementation. However, achieving this isn’t easy and is one of the sole purposes of Google’s AMP existing.
I’dd love to hear your guys thoughts on this topic. Feel free to respond to me directly via email or share your thoughts on Twitter with the #SEOForLunch hashtag.
Interesting Reads in Your Spare Time
- Bing adds “trails near me” feature.
- Google launches event finder in its mobile app
- (Great discussion in comments) Should you add your city to your business name in local search?
- An amazingly detailed HTTPS migration guide for Stack Overflow.