Google To Launch Mobile 1st Index in Multiple Releases – SEOForLunch Issue #32

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Issue #32
May 9th, 2017

Hey, lunch buddies.  Life has been C-R-A-Z-Y lately.  My post on Inbound the other week drove more than 1000 views and was featured on the homepage of  Thank you to those that read and became subscribers to this newsletter.

On the personal front, I was able to get the kids new playground set up and get our deck stained over the weekend.  I’m still tired but it ended up being a very productive weekend.  What was everyone else up to this past weekend?

What You Must Know

Article: Google May Launch Its Mobile First Index in Batches
Barry and other folks who tuned into John Mueller’s “Google Hangout” heard John talk more about the mobile first index and that it’s likely to be launched in batches instead of one big release.

What’s important?
paraphrasing from John:
It’s also possible that we’ll say well this batch of sites works perfectly fine on mobile first indexing so we’ll just switch that over and wait with the next batch until we’re certain that they’ve been able to solve these problems.”

Nick’s take:
Websites that utilize a “m.” subdomain and no-index their mobile site should be on the watch out — you could, in essence, be blocking your whole site from Google with the mobile first index.

SEO Tips & Advice

I fell in love with a deck this past week.  Woj Kwasi published this deck on keyword research that is worth everyone’s time to read through.   Keyword research is so fundamental in the digital space that anytime I get an opportunity to ‘level up’ I don’t hesitate to spend the time — this deck definitely gave me a few nuggets to test out with my clients and side projects.   Let me know if you find is valuable too!

Interesting Reads in Your Spare Time

That’s everything for this week folks.  As always, feel free to connect with me, tweet me or hit reply to email me directly. I respond to all emails personally.


Nick LeRoy
Nick LeRoy
Nick has 10+ years of SEO consulting experience building and executing strategies for clients ranging from multi-billion dollar consumer packaged goods to fashion entities with hundreds of physical store locations. He also writes the weekly SEO newsletter #SEOForLunch that allows you to stay up to date with industry updates in the amount of time it takes you to eat your lunch.

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