2017 Local Search Ranking Factors Guide – SEOForLunch Issue #30

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Issue #30
April 18th, 2017

Hey, lunch buddies.  I hope you had a great Easter weekend. I know I sure did.  We did an early Easter egg hunt with the kiddos before enjoying a big brunch with both sets of grandparents.  Then both Grandpas, my son and I went to a Twins baseball game in the afternoon.  It was a blast.

This past week had a lot of great content published within the industry so let’s not waste another second and get to the goods.

What You Must Know

Article: the 2017 edition of the local search rankings factors

What’s important?
Want to rank in the local listings within Google’s search results? This post covers everything you need to know to make it happen.

Nick’s take:
I’m not an expert in the local SEO space.  However, awesome guys like my friend Darren Shaw dream about this stuff in their sleep.  Darren takes over the yearly local search rankings factor publication after years of David Mihm controlling the ship.  This isn’t a short read but its well worth your time.

SEO Tips & Advice

The team at StoneTemple created a great resource coving why SEOs shouldn’t be ignoring Schema.org markup. If for some reason you aren’t yet utilizing schema then you should start here.  When you are more familiar with the value it adds to your site you can then move over to Schema.org to understand more of the technical nuances.

Interesting Reads in Your Spare Time

That’s everything for this week folks.  As always, feel free to connect with me, tweet me or hit reply to email me directly. I respond to all emails personally.


Nick LeRoy
Nick LeRoy
Nick has 10+ years of SEO consulting experience building and executing strategies for clients ranging from multi-billion dollar consumer packaged goods to fashion entities with hundreds of physical store locations. He also writes the weekly SEO newsletter #SEOForLunch that allows you to stay up to date with industry updates in the amount of time it takes you to eat your lunch.

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