Search Console (WMT) Now Shows Amp Errors – #SEOForLunch Issue #3

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Issue # 3
September 20th, 2016

Hey lunch buddies.  This past week has been crazy busy.  I got back from MozCon last Wednesday night right before midnight just to turn around and be it the office by 7am.  The conference was fun but id be lying if I said it was as good as last year. Networking and meeting a lot of smart people in the digital space is always the best part.

On a more personal note, we bought the kiddos a jump house over the weekend.  The plan is to use it next weekend while we celebrate the girls birthday.   Naturally, I had to test the thing (in our basement) to see if it worked.  You can see a picture I tweeted out if your interested in exactly what a bounce house in your basement really looks like.

What You Must Know

Article: Google Now Let’s You Evaluate Your AMP Pages
What’s important?
Have you implemented Accelerated Mobile Pages within your site?  Google has now made errors within your AMP implementation available via their Google Search Console (Webmaster Tools).
Nick’s take:
The more diagnostics tools we have access to the better.  AMP is something that is currently underutilized but could have a huge impact if Google rolls this outside of the News search results.  If your not familiar with AMP scroll down to the next section and read the documentation I have linked too.  Also note that Google is starting to include AMP errors in the search results too.

Article: Google Browser to Label HTTP sites as “UnSecure”
Whats important?
Google’s Online Security team has made an official announcement that starting on January 1st 2017 the Chrome browser will start displaying non seccure (HTTPS) sites as an unsecure connection.
Nick’s take
Google has been pushing hard to make the internet more secure.  It started years ago by removing keyword data from their search platform.  Within the last year its even been said that a website can gain ranking value by migrating from HTTP –> HTTPS.

Similar to mobile responsive designs, I believe secured websites are going to become a requirement to establish trust with your sites visitors.  Security, trust and authority should be the reasons you consider migration to HTTPS – I wouldn’t waste my time doing it if your chasing an “SEO Boost”.

SEO Tips & Advice

Builtvisibile published a great guide detailing AMP SEO.   I’m a huge fan of AMP and believe everyone should be adopting it.  Site speed is crucial to a customers experience and data supports that the longer your site takes to load the more customers you risk losing.

While AMP is currently only being served on news sites, its no secret that Google would like to roll this functionality out across all industries.  If you thought the boost to your traffic was big for being an early adopter of and or obtaining a knowledge graph (“position 0”) listing just wait until AMP gets rolled out for commercial specific queries.

If your company isn’t already talking about AMP implementation it should be something you place on your shortlist of things to scope.  Official AMP details can be read here.

Interesting Reads in Your Spare Time

That’s everything for this weeks folks.  As always, feel free to connect with me, tweet me or hit reply to email me directly. I respond to all emails personally.


Nick LeRoy
Nick LeRoy
Nick has 10+ years of SEO consulting experience building and executing strategies for clients ranging from multi-billion dollar consumer packaged goods to fashion entities with hundreds of physical store locations. He also writes the weekly SEO newsletter #SEOForLunch that allows you to stay up to date with industry updates in the amount of time it takes you to eat your lunch.

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