April 11th, 2017
Hey, lunch buddies. Last week was great. Work was fast and productive which lead to a great weekend. My son and I had most of Saturday to ourselves where at one point in time I introduced to him what he now refers to as “old school Mario“. Fun times.
Here’s to hoping everyone has an equally as awesome week/end. Let’s kick off the rest of this newsletter.
What You Must Know
I’ll let you guys read the article posted on the official Google Webmaster Central Blog but here is what ultimately matters most.
To ensure that your products are eligible to appear in Similar items:
- Ensure that the product offerings on your pages have schema.org product markup, including an image reference. Products with name, image, price & currency, and availability meta-data on their host page are eligible for Similar items
- Test your pages with Google’s Structured Data Testing Tool to verify that the product markup is formatted correctly
- See your images on image search by issuing the query “site:yourdomain.com.” For results with valid product markup, you may see product information appear once you tap on the images from your site. It can take up to a week for Googlebot to recrawl your website.
This IMO is just another reason to make sure that you are taking advantage of all the opportunities available to mark up your site with schema.org markup. This is especially interesting for anyone in the e-commerce space. If you’ve seen your site pop for any of these rich snippets I’d love to hear from you.
SEO Tips & Advice
Stephan Spencer wrote about page-rank hoarding publishers last week. This has always been a contested topic in SEO. Does Google pass value on no-follow links, IMO – NO. However, SEOs need to look at the other factors when publishing on large platforms. Would a link be great, sure! However, writing for these platforms should be a way to attract their audience to your site. The links are a bonus at that point.
Unless you’re a small website, the odds of a handful of links moving the needle in rankings are slim. Look for ways to seed your content in front of a large audience and get the benefit of that audience sharing and even promoting your content/tool/asset. These links in aggregate will add much more value to your site than any single Huffington post link.
With that said, keep in consideration whether or not you want to contribute content to a site simply do to the “page rank flow”.
Interesting Reads in Your Spare Time
- Smashing Semantic SEO in 2017 & Beyond
- Google Rich Snippets Popping for Podcasts
- How Influence Marketing Can Impact SEO
- What Adwords Exact Match Update Means For You