April 4th, 2017
Hey, lunch buddies. I don’t know about you but I had a great weekend. Saturday was in the 60’s which is pretty much a heat wave here in Minnesota this time of year. It was a great opportunity to spend time outdoors and my son and I even attempted to go fishing. I say attempted since we didn’t catch a thing Regardless, some much-needed father and son time was had. As a bonus, I even got the motorcycle up and running. Definitely looking forward to the nice weather around the corner.
What You Must Know
Baidu, the largest search engine in China is soon supporting Googles AMP technology. Baidu is also launching a new spider that is sophisticated enough to crawl the web with a full rendering job.
What many don’t know is that Baidu is the largest search engine in China and serves the second most searches only to Google. As Google continues to push its accelerated mobile pages it’s a huge push in the right direction when Baidu jumps on board.
Baidu, in the news a second time this week also launched their new spider which includes full rendering. This continues to assert the technology and sophistication that search engines are able to deploy behind their spiders. Hopefully, the search results continue to benefit from these upgrades.
SEO Tips & Advice
Jennifer Slegg posted this past week about Google testing breadcrumb URLs above the blue title link in mobile search.
It’s not uncommon to see Google tests in the wild but it’ss interesting to see them test the breadcrumbs above the title. This should serve as a reminder to prioritize and optimize your breadcrumb navigation if applicable on your site(s)
Interesting Reads in Your Spare Time
- Biggest Losers from the “Fred” Algorithm Update – Juan Gonzalez
- How Google Might Rank Sites by Their Database Answering Queries – Bill Slawski
- How Local Spam Tactics Are Working – Casey Meraz
- Proven Content Ideas That Generate BackLinks – Glen Allsopp