Baidu Adopting Google Accelerated Mobile Pages – #SEOForLunch Issue 28

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Issue #28
April 4th, 2017

Hey, lunch buddies.  I don’t know about you but I had a great weekend.  Saturday was in the 60’s which is pretty much a heat wave here in Minnesota this time of year.  It was a great opportunity to spend time outdoors and my son and I even attempted to go fishing.  I say attempted since we didn’t catch a thing  Regardless, some much-needed father and son time was had.   As a bonus, I even got the motorcycle up and running. Definitely looking forward to the nice weather around the corner.

What You Must Know

Article: Baidu adopts Google AMP and launches new spider with rendering job.

What’s important?
Baidu, the largest search engine in China is soon supporting Googles AMP technology.  Baidu is also launching a new spider that is sophisticated enough to crawl the web with a full rendering job.

Nick’s take:
What many don’t know is that Baidu is the largest search engine in China and serves the second most searches only to Google.  As Google continues to push its accelerated mobile pages it’s a huge push in the right direction when Baidu jumps on board.

Baidu, in the news a second time this week also launched their new spider which includes full rendering.  This continues to assert the technology and sophistication that search engines are able to deploy behind their spiders. Hopefully, the search results continue to benefit from these upgrades.

SEO Tips & Advice

Jennifer Slegg posted this past week about Google testing breadcrumb URLs above the blue title link in mobile search.

It’s not uncommon to see Google tests in the wild but it’ss interesting to see them test the breadcrumbs above the title. This should serve as a reminder to prioritize and optimize your breadcrumb navigation if applicable on your site(s)

Interesting Reads in Your Spare Time

That’s everything for this week folks.  As always, feel free to connect with me, tweet me or hit reply to email me directly. I respond to all emails personally.


Nick LeRoy
Nick LeRoy
Nick has 10+ years of SEO consulting experience building and executing strategies for clients ranging from multi-billion dollar consumer packaged goods to fashion entities with hundreds of physical store locations. He also writes the weekly SEO newsletter #SEOForLunch that allows you to stay up to date with industry updates in the amount of time it takes you to eat your lunch.

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