March 28th, 2017
Hey, lunch buddies. Ever have one of those weeks where you can’t stay off various travel sites? That would have been my last week. Despite being short staffed and chained down by 3 kiddos I can’t get it out of my mind. Must be my way of telling myself I need a break soon. We’ll see if that materializes into anything. The idea of bringing the kids to the beach has been intriguing…. hmmm.
On the work front, I’m pumped to have seen one of my enterprise level clients successfully migrate to a new code base in addition to going fully secure. Despite bring fully confident in the roll-out, I can’t help but cross my fingers just a bit each time a migration takes place.
What You Must Know
Google is rolling out an algorithm update that will help prevent websites internal search result pages from getting indexed.
This is a good thing. One of the very first things I do when working with e-commerce sites to block their internal search results pages. Not only do they cause huge crawl efficiency issues but they also do nothing but provide extremely thin content. If you’re not already blocking your internal search pages from Google, I highly suggest you go ahead and do it. Don’t rely on Google to clean up your sites indexable pages.
SEO Tips & Advice
John Mueller in a Google hangout explained the difference between fast track indexing vs normal indexing. While I had always assumed something like this had existed, it was the first time I had heard or read anything confirming it.
Ultimately, fast track indexing is an index that is leveraged for when individuals use ‘fetch and render’ or other methods that essentially ping Google. The normal index is the index in which Google ‘naturally’ crawls the site and includes the pages in its index which is then served in the search results.
It’s not uncommon to see pages from the ‘fast index’ rank well initially but slowly fade whereas the normal index has rankings that are typically a bit more sticky.
Interesting Reads in Your Spare Time
- SEO Pay For Performance Agreements – the pros and cons – Stoney DeGeyter
- Screaming Frog Log Analyzer 2.0 is launched! – Dan Sharp
- Structuring Websites for Easy Data Gathering – Dominic Woodman
- How Google Chooses “People Also Search For..” Results – Jennifer Slegg
- An Answer Box Experiment – Bill Sebald