March 21st, 2017
Hey, lunch buddies. Last week was a well welcomed back to “normal” week. I even had some time to write up a 2500+ word article that I’m looking to get placed on a well known digital marketing site. As always, I’ll keep everyone in the know as to when it goes live.
Quick shout out to Hannah, my once fresh-faced college intern turned bad ass SEO analyst. She’s leaving the world of SEO to work in house for a multi-billion dollar CPG company. Thanks for hard your work, you’ll be missed!
What You Must Know
Google’s Adwords Keyword Tool takes another blow as it limits data output for exact match keywords. The tool will now give traffic estimates for groups of keywords regardless of word order and the use of ‘function’ words.
It wasn’t long ago that the Adwords keyword tool required you to have a paid campaign active to get any valuable data from it. Then it followed up by combining data for singular and plural words, now this.
If you aren’t already, look for complimentary tools to supplement your Adwords search data. I’m a big fan of using AHREFs tool (not an affiliate link) in addition to mining keyword data from PPC campaigns.
The days of mining this tool to find opportunities are limited. As with everything else in SEO, we need to continue to evolve in our keyword research or risk not being competitive.
SEO Tips & Advice
Yesterday I read an article that discussed transitioning “black hat” or links that go against Google TOS for “white hat” links. The concept behind the article is that Doug Cunnington had a site that was making significant cash with an end goal of selling it for a big profit. However, his success was due to some questionable “private blog network” links that he knew would make the sale of the site difficult.
The part I found interesting was the concept of replacing the black hat links with more favorable white hat links. I’ve talked a lot about this with people in person but haven’t seen it discussed much online. Take a look at the article and let me know what you think.
Interesting Reads in Your Spare Time
- National Retailers, STOP Ignoring Local SEO – Andrew Shotland
- Proposal Development For New SEO Agencies – Brian Childs
- 7 Ways You Can Add LinkBuilding To Your Daily Grind [Podcast] – Neil Patel
- Google Flagging Upsetting & Offensive Content in SERPS – Danny Sullivan