Google Keyword Research Tool Now Limited – #SEOForLunch Newsletter Issue #26

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Issue #26
March 21st, 2017

Hey, lunch buddies.  Last week was a well welcomed back to “normal” week.  I even had some time to write up a 2500+ word article that I’m looking to get placed on a well known digital marketing site.  As always, I’ll keep everyone in the know as to when it goes live.

Quick shout out to Hannah, my once fresh-faced college intern turned bad ass SEO analyst.  She’s leaving the world of SEO to work in house for a multi-billion dollar CPG company.  Thanks for hard your work, you’ll be missed!

What You Must Know

Article: Google To Further Limit Value of Its Adwords Keyword Research Tool

What’s important?
Google’s Adwords Keyword Tool takes another blow as it limits data output for exact match keywords.  The tool will now give traffic estimates for groups of keywords regardless of word order and the use of ‘function’ words.

Nick’s take:
It wasn’t long ago that the Adwords keyword tool required you to have a paid campaign active to get any valuable data from it.  Then it followed up by combining data for singular and plural words, now this.

If you aren’t already, look for complimentary tools to supplement your Adwords search data. I’m a big fan of using AHREFs tool (not an affiliate link) in addition to mining keyword data from PPC campaigns.

The days of mining this tool to find opportunities are limited. As with everything else in SEO, we need to continue to evolve in our keyword research or risk not being competitive.

SEO Tips & Advice

Yesterday I read an article that discussed transitioning “black hat” or links that go against Google TOS for “white hat” links.  The concept behind the article is that Doug Cunnington had a site that was making significant cash with an end goal of selling it for a big profit.  However, his success was due to some questionable “private blog network” links that he knew would make the sale of the site difficult.

The part I found interesting was the concept of replacing the black hat links with more favorable white hat links.  I’ve talked a lot about this with people in person but haven’t seen it discussed much online.  Take a look at the article and let me know what you think.

Interesting Reads in Your Spare Time

That’s everything for this week folks.  As always, feel free to connect with me, tweet me or hit reply to email me directly. I respond to all emails personally.


Nick LeRoy
Nick LeRoy
Nick has 10+ years of SEO consulting experience building and executing strategies for clients ranging from multi-billion dollar consumer packaged goods to fashion entities with hundreds of physical store locations. He also writes the weekly SEO newsletter #SEOForLunch that allows you to stay up to date with industry updates in the amount of time it takes you to eat your lunch.

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