Issue # 24
February 21st, 2017
Hey, lunch buddies. After last week’s newsletter, I started really playing with the newly updated Google Data Studio. It’s a bit of a learning curve but I know the time saved on not building out reports manually will be well worth it.
If you haven’t yet checked out Data Studio and you’re using Google Analytics, I highly suggest you put some time aside to play with the tool. You won’t regret it.
What You Must Know
Google has acknowledged the false positives its search results have been serving up, listing the ‘non-mobile friendly’ warning for sites that were indeed mobile friendly. The warning has since been temporarily removed until a fix can go into place.
This is not a reason to avoid making your site mobile friendly. If your site isn’t mobile-friendly, you are already significantly behind. As the ranking algorithms continue to get more and more sophisticated, user experience and site speed are going to be key. Let’s make our websites ultra responsive and ultra fast in 2018.
SEO Tips & Advice
Sorry, no in-depth tip this week. I’ll leave you with this great article by John Doherty on 2017 digital marketing pricing.
For those that make SEO decisions for their business, it’s a great read to understand what quality SEO can cost. SEO isn’t a small investment so it’s ultra important to vet your consultant or agency. Google even posted a video last week about what you should be asking your SEO before hiring them.
After feeling confident that you’re going to get quality service you can now understand what their fees are in comparison to the 2017 industry average.
Interesting Reads in Your Spare Time
- Ranking Local Business Based on Quality Measures Including Travel Time – Bill Slawski.
- Organic Traffic & Link Building For Small Business – Marcus Miller
- Changing Domains? What Would an SEO Do? – Julie Goodman
- Is “Mobilegeddon” 2.0 on its way? – John McCarthy