Feb 7, 2017 Google Algorithm Update – #SEOForLunch Newsletter Issue #23

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Issue # 23
February 14, 2017

Happy Valentines Day, lunch buddies.  Before we kick off this newsletter, check out these fun 18 valentines day cards for SEOs.

Last week was awesome.  I made great strides on projects at work and continue to prioritize a few side SEO items as well.  It’s a rare opportunity to make progress on both fronts.  Not everyone is a fan of consultants running their own side projects, however, I’m a huge proponent as it’s an opportunity to push yourself, your SEO theories and test without much risk.

On a personal front, I took my son to “Monster Jam” at the new U.S. Bank stadium here in Minnesota.  Not only was it our first time in the new stadium but it was a blast to share a “boys night” with my little guy.  There’s something special about souped up monster trucks flying through the air and destroying themselves to build a bond between father and son.  10/10 fun.

What You Must Know

Article: Did Google Recently Launch an Algorithm Update? and did they launch a second unrelated algorithm update on 2/7?

What’s important?
During the first week of February, reports were being published of a possible algorithm update. Popular Google patent decoder Bill Slawski discusses how this update could coincide with a recent Google patent that outlines logic for further devaluing inbound links.

On 2/7 rumblings started being posted online about another update that was impacting sites organic traffic.  These reports are showing significant impacts and are believed to be more geared site/content quality concerns.

Nick’s take:
I have not seen any performance impacts across my clients and personal projects.  However, those that acquire legitimate links probably shouldn’t be concerned. Similar thoughts for the second update as well.  If your content is of quality value and you have your duplicate content under control I believe you should be just fine with this update as well.

Those that are using blog networks or other low quality sources of inbound links might want to keep a close eye on their performance.  Similar concept on the quality content side – if your site has sever duplicate content issues or your content isn’t unique or high quality then you need to be on the look out.

SEO Tips & Advice

Whether you’re an agency SEO or a part of an internal marketing team reporting on site metrics, we all hate building reports.  Google continues to aid us in publishing new updates to its Google Data Studio.

Google’s Data Studio is a tool that can help build an automate your reporting.  Historically, it’s had some issues/limitation but with the recent update to include Google Webmaster Tools (Search Console) data it’s something I continue to look into.

Historically I’ve had issues with enterprise level clients utilizing GA premium being able to pull in non-sampled data. Have others had this issue? Would love for anyone to hit “reply” and let me know what they’ve done to get around this.  In the meantime, I’ll continue to play with the reports and will report back to you guys if I find a better solution.

Interesting Reads in Your Spare Time

That’s everything for this week’s folks.  As always, feel free to connect with me, tweet me or hit reply to email me directly. I respond to all emails personally.


Nick LeRoy
Nick LeRoy
Nick has 10+ years of SEO consulting experience building and executing strategies for clients ranging from multi-billion dollar consumer packaged goods to fashion entities with hundreds of physical store locations. He also writes the weekly SEO newsletter #SEOForLunch that allows you to stay up to date with industry updates in the amount of time it takes you to eat your lunch.

One Response

  1. I was also at that Monster Jam haha! I love reading about your updates and knowing there are other cool SEO gurus here in Minnesota and are “normal” lol. Do you by chance know of any jobs hiring for SEO around here? Are you in the cities or towards the Alexandria area more in the country..? I’m in St. Cloud and love the area.

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