Learn More About AMP URLs for SEO – #SEOForLunch Newsletter Issue #22

Share on facebook
Share on twitter

Issue # 22
February 7, 2017

Hey, lunch buddies.  This past week was much better than the previous one.  I was able to make some really good progress at work and the new year is starting off really well for some fun projects I’m working on.

On the personal side, My wife and I had our monthly date night over the weekend which consisted of checking out the St Paul Winter Carnival.  This was my first time and it was fun to see some of the amazing things that people can make from a block of ice.   I leave you this week with a fun photo. Yes, that’s me laying on an ice couch.

What You Must Know

Article: What’s in an AMP URL? Official Google Post
What’s important?
You already get bonus points for being familiar with AMP (Accelerated Mobile Pages).  However, do you know how it works? More importantly how the URL could impact your SEO?
Nick’s take:
It’s no secret that I’ve been “pro amp” for quite a while now.  There are several limitations that have made me realize it’s not a perfect fit for everyone but its a step in the right direction for most.  This article from the Google Webmaster Team does a great job educating people on how AMP URLs work and how content is served through the AMP cache.  Knowing that URLs and site speed are two valuable components of SEO – it’s to your benefit to understand how the URLs are drawn up and how the canonical is attributed within AMP.

One cool note in this article is that they state that they will be updating the logic so that the shared URL will be the canonical version as well. Good job Google!

SEO Tips & Advice

I’ll be the very first to admit that I’m not a voice search pro.  With Amazon and Google leading the market with voice search technology, a lot of rumors are running rampant about how “voice search optimization” is the SEO of the future.

With that said, Jason DeMers published an article on voice search and how your SEO strategy should be evolving around it.   For most of you, this article continues to solidify the way you’re doing SEO in 2017.

Gone are the days of adding content just to appease engines.  Moving ahead it’s writing for relevance, value add, optimizing for voice search and establishing valuable “rank brain” quality signals to succeed in 2017 and beyond.

Interesting Reads in Your Spare Time

That’s everything for this week folks.  As always, feel free to connect with me, tweet me or hit reply to email me directly. I respond to all emails personally.


Nick LeRoy
Nick LeRoy
Nick has 10+ years of SEO consulting experience building and executing strategies for clients ranging from multi-billion dollar consumer packaged goods to fashion entities with hundreds of physical store locations. He also writes the weekly SEO newsletter #SEOForLunch that allows you to stay up to date with industry updates in the amount of time it takes you to eat your lunch.

Make SEO Business Decisions?

The #SEOForLunch newsletter keeps you up to date with SEO industry updates over your lunch break once a week.

Recent Publications