Issue # 22
February 7, 2017
Hey, lunch buddies. This past week was much better than the previous one. I was able to make some really good progress at work and the new year is starting off really well for some fun projects I’m working on.
On the personal side, My wife and I had our monthly date night over the weekend which consisted of checking out the St Paul Winter Carnival. This was my first time and it was fun to see some of the amazing things that people can make from a block of ice. I leave you this week with a fun photo. Yes, that’s me laying on an ice couch.
What You Must Know
Article: What’s in an AMP URL? Official Google Post
You already get bonus points for being familiar with AMP (Accelerated Mobile Pages). However, do you know how it works? More importantly how the URL could impact your SEO?
It’s no secret that I’ve been “pro amp” for quite a while now. There are several limitations that have made me realize it’s not a perfect fit for everyone but its a step in the right direction for most. This article from the Google Webmaster Team does a great job educating people on how AMP URLs work and how content is served through the AMP cache. Knowing that URLs and site speed are two valuable components of SEO – it’s to your benefit to understand how the URLs are drawn up and how the canonical is attributed within AMP.
One cool note in this article is that they state that they will be updating the logic so that the shared URL will be the canonical version as well. Good job Google!
SEO Tips & Advice
I’ll be the very first to admit that I’m not a voice search pro. With Amazon and Google leading the market with voice search technology, a lot of rumors are running rampant about how “voice search optimization” is the SEO of the future.
With that said, Jason DeMers published an article on voice search and how your SEO strategy should be evolving around it. For most of you, this article continues to solidify the way you’re doing SEO in 2017.
Gone are the days of adding content just to appease engines. Moving ahead it’s writing for relevance, value add, optimizing for voice search and establishing valuable “rank brain” quality signals to succeed in 2017 and beyond.
Interesting Reads in Your Spare Time
- Google Wins “Right to be forgotten” case in Japan – Greg Sterling
- Is Google Webmaster Tools (Search Console) Reliable? – Russ Jones
- How to Choose an SEO Agency to Hire – Rand Fishkin
- Google Adds Category Filters to Organic Search – Jennifer Slegg
- 6 Link Building Myths That Need to Die in 2017 – Hardik Oza