Issue # 21
January 31, 2017
Hey, lunch buddies. I’m excited for this week. Not only was last week absolutely beyond crazy busy at work but I also learned that one of my daughters was diagnosed with Celiac disease. Not fun at all but I know we’ll adopt the gluten free lifestyle just fine and our family will be better because of it.
Anyone else has experience with a gluten free diet? I’m all for any recipe recommendations you might be able to share.
What You Must Know
Article: Checking Google Indexation without going against Google’s TOS.
Pinging Google to see if a site/URL is indexed in technically against their T.O.S. Paul Shapiro discusses alternative ways to check indexation without making PaPa G upset.
A lot of 2017 SEO recommendations claim that Google will go to war with SEO tools that continue to ping its servers for various data. While I wouldn’t be too concerned over this, it’s always important to understand messages Google is publishing publically.
SEO Tips & Advice
Himanshu Sharma has written the best article on regular expressions that I’ve seen in a long time. As mentioned previously, all serious SEOs should know regular expressions as they are key to technical SEO and Google Analytics analysis. Read this article, read it again, bookmark it and reference it in the future. Definitely a fantastic resource.
This week’s tip is for seasoned SEO pros. If you’re an SEO decision maker reading this email you might want to pass this along to your in-house SEO or agency to make sure they understand and leverage these regular expressions.
Interesting Reads in Your Spare Time
- Diagnosing SEO traffic drops with various tools – Duct Tape Marketing (Ann Smarty)
- Advice for a 14-year-old wanting to learn SEO – SEOByTheSea (Bill Slawski)
- Why Google isn’t indexing as many Tweets – Stone Temple (Mark Traphagen)
- Create a killer SEO strategy for 2017 – QuickSprout (Niel Patel)
- What Executives need to know about Google’s mobile first index – Distilled (Will Critchlow)