Issue # 20
January 24th, 2017
Hey, lunch buddies. What a weekend. Between all the kid’s activities, buying a new couch, disposing of the old one (yes it was that bad) and the NFL playoffs, time flew bye. As much as I enjoy football, I’m a bit giddy at the idea of having my Sundays back.
On the work front, I’m busier than ever. I mentioned last week that a few big deliverables were due and the team was able to tackle them without much problem. However, some unexpected asks have re-ordered priorities and with a new site launch for another client – It been a bit crazy but I would be lying if I didn’t say I didn’t like it just a little bit!
What You Must Know
Alex Chitu reported this feature for several fashion related keywords. He also reports that the videos continuously play on repeat without sound.
I wasn’t able to replicate this SERP but I’m not exactly heartbroken by it. The idea of a video auto-playing similar to what we see in Facebook sounds horrible.
I suspect this is a Google test and hopefully, one that doesn’t get rolled out across all verticals. If you’re in the fashion industry you may want to keep an eye on these SERPs.
SEO Tips & Advice
In a recent article, we talked about how Google discussed crawl budget and ex-Googler Venessa Fox just one-upped Google’s own publication.
This was a great read. I don’t even want to recap it. If you have time for one article this week, please make it this one.
Interesting Reads in Your Spare Time
- An analysis of 1 million backlinks – Gaetano DiNardi
- What We Learned From Analyzing 1.4 Million Featured Snippets – A.J. Ghergich
- How SEO changed in 2016 – Adam
- 19 Marketing Conferences You Can’t Miss in 2017 – Larry Kim
- Google Is Requiring HTTPS for Secure Data in Chrome – Brock Murray