Issue # 17
January 3, 2017
Hey lunch buddies. Happy New Year! I had a great time with family and friends. I did, however, miss my first of the year deadline for publishing the new NickLeRoy.com redesign. The good news is that it is up now as of Monday night (2nd). The bad news is that I had one hell of a time revamping the site and several pieces of content over the past 7 years are now missing. All 16 of the past #SEOForLunch newsletter issues are on the site now and I’ll work on backfilling some of the key pieces from over the year.
Here’s to a great new year!
What You Must Know
Article: Google states that page speed won’t be a factor in mobile first index
Barry Schwartz covered the John Mueller hangout where he said that the mobile first search index at this point in time does not factor into its ranking algorithm page speed.
I can almost guarantee this will be short lived. Google has been talking about site speed all of the last year. As they continue to refine and make AMP better, I have a hard time believing that page speed won’t (again?) become a site speed factor in its ranking algorithm.
Regardless whether it’s an official ranking factor or not – a faster speed gives your users a better experience. A better user experience leads to a happier user which leads to them buying and promoting your brand. Continue to make site speed a focus in 2017 if you’re not already.
SEO Tips & Advice
If you aren’t yet implementing structured data on your site due to technical limitations, you should talk to your IT team about JSON-LD. Natalie Hoben published a guide to JSON-LD which would make for a great resource to shoot over to the same team.
Structured markup is underused and will likely only become more valuable as time goes on. Even if you have some form of structured data implemented, continue to look into how you can mark up even more as more features are available.
Interesting Reads in Your Spare Time
- The year in Top Level Domain Data – Majestic
- Semantic Topic Modeling for Search Queries – GoFishDigital
- SERP results broken down to understand intent – Moz
- Mobile Optimization as an SEO competitive advantage in 2017 – Search Engine Land
- How to increase your keyword footprint – SEOAUV