Does Page Speed Help SEO? – #SEOForLunch Newsletter Issue #17

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Issue # 17
January 3, 2017

Hey lunch buddies.  Happy New Year!  I had a great time with family and friends.  I did, however, miss my first of the year deadline for publishing the new redesign.  The good news is that it is up now as of Monday night (2nd).  The bad news is that I had one hell of a time revamping the site and several pieces of content over the past 7 years are now missing.  All 16 of the past #SEOForLunch newsletter issues are on the site now and I’ll work on backfilling some of the key pieces from over the year.

Here’s to a great new year!

What You Must Know

Article: Google states that page speed won’t be a factor in mobile first index
What’s important?
Barry Schwartz covered the John Mueller hangout where he said that the mobile first search index at this point in time does not factor into its ranking algorithm page speed.
Nick’s take:
I can almost guarantee this will be short lived.  Google has been talking about site speed all of the last year.  As they continue to refine and make AMP better, I have a hard time believing that page speed won’t (again?) become a site speed factor in its ranking algorithm.

Regardless whether it’s an official ranking factor or not – a faster speed gives your users a better experience.  A better user experience leads to a happier user which leads to them buying and promoting your brand.  Continue to make site speed a focus in 2017 if you’re not already.

SEO Tips & Advice

If you aren’t yet implementing structured data on your site due to technical limitations, you should talk to your IT team about JSON-LD.  Natalie Hoben published a guide to JSON-LD which would make for a great resource to shoot over to the same team.

Structured markup is underused and will likely only become more valuable as time goes on.  Even if you have some form of structured data implemented, continue to look into how you can mark up even more as more features are available.

Interesting Reads in Your Spare Time

That’s everything for this week’s folks.  As always, feel free to connect with me, tweet me or hit reply to email me directly. I respond to all emails personally.


Nick LeRoy
Nick LeRoy
Nick has 10+ years of SEO consulting experience building and executing strategies for clients ranging from multi-billion dollar consumer packaged goods to fashion entities with hundreds of physical store locations. He also writes the weekly SEO newsletter #SEOForLunch that allows you to stay up to date with industry updates in the amount of time it takes you to eat your lunch.

One Response

  1. I definitely think speed is a factor. One of my wordpress websites was taking 6 seconds to load and I was in position 12. After running major updates and installing caching plugins, lazy images, cloudflare and reindexing my site moved up to position 6 and has remained there ever since.

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