Google Testing New Card Stylings in SERPS – #SEOForLunch Newsletter Issue #13

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Issue # 13
December 6th, 2016

Hey lunch buddies.  This weekend was a blast.  My wife and I took our 3 kids to Disney’s on ice show over the weekend.  They had an absolute blast and it was fun to take them to a big event.  We also picked up our Christmas tree over the weekend which added to the fun.

From a work perspective things are starting to calm down from the Thanksgiving madness.  I have a consumer product goods (CPG) client who hit their first ever 1.5 Million organic visit day prior to Thanksgiving.  We were all thankful for that this year.  This week we continue to push forward to replicate success for the Christmas timeframe.

For those that have seasonal businesses – did you see success or derive some learning from this year’s efforts?  Feel free to hit reply and share with me.

What You Must Know

Article: Google testing new card styling in the search results

What’s important?
Google is showing similar carousel like ‘cards’ in the desktop search results – in this case they simply aren’t in carousel format.

Nick’s take:
Google has stated that they are switching to a mobile first index – this is just another sign of them holding true to that statement.  Continue to focus on your sites mobile experience for both users and search engines – it’s more than likely to pay dividends in 2017.

SEO Tips & Advice published an article about answering featured snippets using sentence compression.

There are additional articles that cover this in more detail but what you really need to know is that Google continues to allow its users to secure the answer to their question without having to click into a search result.

It’s amazing how crazy good the technology is getting these days and how Google is able to leverage it to give people the answers they want even quicker.  Do a search for “how far away is the sun from earth” and you’ll see an example of this AI self-learning.

This is less of an actionable tip but a continual reminder of what Google is attempting to achieve and how its algorithm continues to evolve over time.

How do you read into this update? Does this impact your digital efforts?

Interesting Reads in Your Spare Time

That’s everything for this week’s folks.  As always, feel free to connect with me, tweet me or hit reply to email me directly. I respond to all emails personally.


Nick LeRoy
Nick LeRoy
Nick has 10+ years of SEO consulting experience building and executing strategies for clients ranging from multi-billion dollar consumer packaged goods to fashion entities with hundreds of physical store locations. He also writes the weekly SEO newsletter #SEOForLunch that allows you to stay up to date with industry updates in the amount of time it takes you to eat your lunch.

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