Issue # 12
November 29th, 2016
Hey lunch buddies. Happy belated Thanksgiving to my U.S. subscribers. I hope you had a restful day full of turkey, potatoes and of course football.
Everything above sums up my Thanksgiving. Besides the Vikings losing, it was a great day. It’s hard for me to complain when I have a day off of work and uninterrupted time with my wife, kids and other family.
The short week before Thanksgiving was crazy. In fact, my apologies for not sending out a #SEOForLunch newsletter issue last week. I was at the office with a colleague until 9pm finishing up a last minute project. Before I knew it I was eating lunch and it dawned on me that the issue hadn’t been written. The good news is that it’s back!
Feel free to hit reply and let me know how your holiday went and what you did for your long weekend.
What You Must Know
Article: HTTPs Migration Checklist
Are you making the transition from non-secure (http) to secure (https)? Aleyda has a guide worth reading both prior and post migration efforts.
I typically like to use this space within the newsletter to focus on critical need to know industry issues and or updates. However, with nothing critical happening in the last week I want to focus on an area so many companies (and even SEOs) mess up. HTTP to HTTPS migration efforts.
Similar to any other migration, without implementing proper redirects, you risk losing a significant portion of your organic search traffic overnight.
People are starting to demand secure websites. If your accepting payment or private information you should already be secure. For the rest of us – it’s something to consider in 2017. If going secure is a priority for your company in 2017 this is an article worth reviewing in detail.
SEO Tips & Advice
The Bruce Clay team published a post on key topics you need to know about mobile SEO + design.
For those that have been subscribed to this newsletter since the beginning, you know how big of a fan I am of a lightning fast user friendly mobile experiences. With time and time again supporting mobile becoming (if not already) the primary device for your customers – there is no reason to avoid putting resources towards a mobile friendly/optimized site.
While this guide in my opinion is far from being comprehensive, it should help anyone with a mobile first mindset get an idea of what they should be addressing on their site.
With so many unknowns in the SEO industry, mobile and user friendly websites will 9/10 times pay for itself if resources and budgets are used appropriately. Don’t hesitate to double down on this in 2017.
Interesting Reads in Your Spare Time
- Google News Recommendation – Bill Slawski
- Are private blog networks worth the risk/cost? – SharpRocket
- AMP Carousel live for hotel search results – Ryan Rodden
- How a hoax daft punk site acquired 300+ links – state of search
- Fun with robots.txt files – Search Engine Land