Issue # 10
November 8th, 2016
Hey lunch buddies. I’m back from Boston. It was a quick trip but a great mini get-away. We saw quite a few attractions and the food was simply amazing. Definitely recommend going if you’ve never been.
While on the plane home I wrapped up Dale Carnagie’s How to win friends and influence people in the digital age. I really enjoyed the book and found it valuable from both a business and personal perspective. I wrote up a quick review for those looking for books to add to their reading list.
What You Must Know
Article: DMCA Guide to Removing Listings in Google
Simply stated – this guide is probably one of the best for getting in contact with various people/companies to remove content from the internet. This should be one of the first peices of content you read when addressing a reputation management crisis.
Reputation management can be an asbolute mess. This guide is really valuable for putting together a cohesive list as to where you can start your process for restoring your name or companies brand. Just remember that in order for reputation management to truly be succesful you need to actually fix the issues being reported — not simply removing it from the internet.
SEO Tips & Advice
Just a quick tip this week. Gary Illyes from Google stated that you should be more concerned with your link sources when it comes to Penguin penalties.
“Gary Illyes made a point to clarify that it isn’t just the link, but rather the “source site” the link is coming from. Google said Penguin is based on “the source site, not on the target site.” You want your links to come from quality sources, as opposed to a low-quality source.”
The full podcast can be listened to here.
Interesting Reads in Your Spare Time
- How to rank in position 0 – MOZ
- 5 questions to ask your SEO agency – Bill Sebald on LinkedIn
- Is Google pulling featured snippets from Page 2 of SERPs? – TheSEMPost
- Unconventional ways to build links to an ecom site – SellBrite