Google’s New Interstial Update – #SEOForLunch Issue #1

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Issue # 1
September 6th, 2016

Hi Lunch Buddies! Welcome to the brand new #SEOForLunch newsletter.  This newsletter, unlike many others is focused on giving you weekly downloads on what is important in the SEO space.  It’s perfect for businesses looking to stay up to date on best practices, people tasked with leading SEO agencies in addition to individual SEO consultants.

The best part of this newsletter is that it should be an easy read that takes less than your lunch hour in a single day to stay current in modern day SEO practices.

Enjoy the first ever #SEOForLunch newsletter. As always, please contact me with any questions or comments and I’m happy to get back to you ASAP.   Also don’t forget to read my latest blog post on the value add SEOs gain by mastering effective communication.

If your reading this email from a friend or colleague who forwarded it to you, please consider signing up yourself over here.

What You Must Know

Article: Is a Big Google Search Update Happening?
What’s important?
Nothing confirmed but many tools that track the search results have shown significant shifts in rankings over the long weekend.  Is Google in the process of updating their algorithms or updating Penguin update?
Nick’s take
Unfortunately everything is speculation at this point.  It would be in your interest to have your team look over your sites individual keyword rankings and page level performance.  Until more details are released we won’t understand the full impact if any.  However, it’s very important to keep an eye on your organic traffic when algorithm updates occur.  It can give you an idea of exactly where you site has been impacted – for the better or worse.

Article: Google to penalize sites with “intrusive” interstitials.
What’s important?
Does your site offer intrusive interstitials that blocks content from users upon entrance to your site?  Google is looking to launch an algorithm update on Jan 10, 2017 that might impact your rankings.
Nick’s take
This is technically news from last week but since it’s so important I wanted to include it in the first issue of this Newsletter.  It’s important to know that this update on Jan 10 is said to impact mobile specific traffic that is being referred by Google search results.

As ugly as interstitials (or pop-ups) are there is very little question as to their effectiveness.  It’s going to be extremely important that companies test their current interstitials vs what Google has deemed a non-intrusive interstitial.  Depending on what your test results come back as you might be better off risking a bit of a hit to your mobile search traffic.   At this point we cannot estimate impact. So it’s best to start by testing and weighing options come Jan 10.

Interesting Reads in Your Spare Time

That’s all I’ve got for you guys today.  As always hit respond to this email (goes directly to me) or tweet at me and I’ll be sure to get back to you quickly.  Enjoy the rest of your lunch!


Nick LeRoy
Nick LeRoy
Nick has 10+ years of SEO consulting experience building and executing strategies for clients ranging from multi-billion dollar consumer packaged goods to fashion entities with hundreds of physical store locations. He also writes the weekly SEO newsletter #SEOForLunch that allows you to stay up to date with industry updates in the amount of time it takes you to eat your lunch.

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