Core Algorithm Update & Giveaway Winner Announced

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Issue #130
June 4th, 2019

Hey, lunch buddies. We have a big winner! Tracy Kelly of Hook Agency received a 12-month subscription (valued at over $800.00!) to Thank you for all those who entered the giveaway last week.

In other news, I’m proud to announce that the #SEOForLunch has become an official sponsor for the local MNSearch Summit.  The Summit is an annual search conference hosted at the RiverCentre in St Paul, Minnesota. This year it’s being held on June 21st, 2019.  If you haven’t yet picked up your ticket(s) they are still available.

Enough with the announcements. Let’s move on to this week’s issue of the #SEOForLunch.


What You Need To Know

Tweet: Google announces (in advance) the release of a core algorithm update.

What’s important?
Danny Sullivan, Google’s Search Liaison, announced on Sunday that a core algorithm release would be released Monday, June 3rd, 2019.

Nick’s take:
Algorithm updates can be big news in itself. What I wanted to highlight was the fact that Google proactively announced that an update would be released IN ADVANCE. This is the first time I’ve ever seen this and to my knowledge, its the first time its ever happened. What do you think of this level of transparency?

Article: Mobile first indexing is now default for new domains

What’s important?
Google’s John Muller posted on the Google webmaster central blog that as of July 1st, 2019, all “previously unknown to Google Search” websites will be included in the mobile-first index by default.

Nick’s take:
While not all websites are on its mobile-first index, it’s great to see signs that the mobile indexing is continuing to grow at a rapid rate. If you are wondering if your site is in the mobile-first index, login to your Google Search Console. By inspecting a URL on your website you’ll be notified by what GoogleBot crawled the page last.

The#SEOForLunch newsletter is a proud sponsor of the 2019 MNSearch Summit

Interesting Reads in Your Spare Time

How to win featured snippets like a boss! – Content King
Like featured snippets or “position zero” listings? So does Izzi Smith. She wrote up all her best tips for the Content King blog in how you can go about capturing some of these amazing listings.

Subdirectories vs Subfolders (2019 edition) – Portent
One of the biggest debates in the SEO industry continues into the year 2019. Despite being a huge subfolder advocate myself, Evan Hall is completely right. It really does come down to your specific site, its technology or the overall site branding efforts.

Running Screaming Frog (in the cloud) in 2019 – Search Engine Land
Screaming Frog is what I refer to as the “SEO Tax”. It’s one of the very few tools I’m legitimately happy to pay for each and every year. One of the industries worst kept secret is the ability to run the tool in the cloud. If you haven’t yet done this, you are in for another level of awesomeness.

The 185 point SEO audit checklist – IQSEO
I love SEO audits. Do you love SEO audits? If not, this is the checklist that might just change your mind.  A great SEO audit can truly unlock the potential of a website and the business behind it. Andy Drinkwater created this guide and it should be bookmarked by each and every one of us.

Nick LeRoy
Nick LeRoy
Nick has 10+ years of SEO consulting experience building and executing strategies for clients ranging from multi-billion dollar consumer packaged goods to fashion entities with hundreds of physical store locations. He also writes the weekly SEO newsletter #SEOForLunch that allows you to stay up to date with industry updates in the amount of time it takes you to eat your lunch.

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